Summary

Position Summary

Specialist - Brand Strategy, Specialist

Deloitte's Brand, Marketing & Communications team combines the power of Deloitte's brand with inspired marketing minds to produce envy-inducing business results. From events to social media to digital assets and execution, our blend of insights from expert marketers and world-class creative talent produces attention-grabbing campaigns anchored in data-infused strategies. When stakeholders need next-level solutions that support their business priorities, Brand, Marketing & Communications is the partner that can transform big ideas into big impact.

Work you'll do

As a Specialist, Brand Strategy, you will:

Serve as a trusted advisor to go-to-market and business marketers representing strategy with business pod leadership and building strong relationships with key stakeholders.
Help to build insight-led marketing strategies that differentiate Deloitte's businesses and offerings, leveraging market intelligence, audience research, and competitive analysis.
Contribute to the development and implementation of integrated, full-funnel campaigns and content strategies to drive growth, market share, and measurable business outcomes.
Contribute to the building of audience journeys and content strategies – including demand gen recommendations
Conduct content audits, map content to audience needs, and identify gaps to inform content planning and development.
Collaborate with creative, paid media, and data teams to translate brand and content strategies into compelling omnichannel campaigns and experiences.
Champion an audience-first, test and learn culture, using data and insights to continuously optimize strategies.
Stay current on industry trends, content formats, and emerging technologies to ensure Deloitte's brand and content strategies remain innovative and effective

The Team

Our Brand Strategy team, part of Brand, Marketing & Communications, comprises thoughtful, creative, and collaborative strategists supporting Deloitte's businesses. The team orchestrates omnichannel experiences based on audience-led insights and behaviors, driving effectiveness at every stage of the buyer journey. The strategists design and support end-to-end campaign planning and execution, helping business-aligned marketers execute more influential campaigns and multiply Deloitte's collective marketing impact.

Work Location: Hyderabad/Bengaluru

Timings: 2 PM to 11 PM or 11 AM to 4 PM and 8 PM to 11 PM

Qualifications

Required

Executive presence with the ability to present ideas, make recommendations, and advise marketers on strategy.
Experience developing strategic positioning, content plans, and integrated customer journey campaigns utilizing data.
Knowledge of owned and paid digital channels.
Ability to work in a matrixed environment and build trusted relationships across diverse stakeholder groups.
Ability to communicate priorities, manage multiple projects with competing deadlines, and adapt to changing requirements.

Preferred

3+ years of relevant experience in in-house marketing or advertising agencies.
Experience in brand planning, media planning, or campaign planning.
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook); familiarity with integrating various technologies to support marketing efforts.
Understanding of Agile methodology
Ability to travel up to 10%.
Strong English oral and written communication skills

#BM&C_G&P

Our purpose

Deloitte's purpose is to make an impact that matters for our people, clients, and communities. At Deloitte, purpose is synonymous with how we work every day. It defines who we are. Our purpose comes through in our work with clients that enables impact and value in their organizations, as well as through our own investments, commitments, and actions across areas that help drive positive outcomes for our communities.

Our people and culture

Our inclusive culture empowers our people to be who they are, contribute their unique perspectives, and make a difference individually and collectively. It enables us to leverage different ways of thinking, ideas and perspectives, and bring more creativity and innovation to help solve our clients most complex challenges. This makes Deloitte one of the most rewarding places to work.

Professional development

At Deloitte, professionals have the opportunity to work with some of the best and discover what works best for them. Here, we prioritize professional growth, offering diverse learning and networking opportunities to help accelerate careers and enhance leadership skills. Our state-of-the-art DU: The Leadership Center in India, located in Hyderabad, represents a tangible symbol of our commitment to the holistic growth and development of our people. Explore DU: The Leadership Center in India .

Benefits To Help You Thrive

At Deloitte, we know that great people make a great organization. Our comprehensive rewards program helps us deliver a distinctly Deloitte experience that helps that empowers our professionals to thrive mentally, physically, and financially—and live their purpose. To support our professionals and their loved ones, we offer a broad range of benefits. Eligibility requirements may be based on role, tenure, type of employment and/ or other criteria. Learn more about what working at Deloitte can mean for you.

Recruiting tips

From developing a stand out resume to putting your best foot forward in the interview, we want you to feel prepared and confident as you explore opportunities at Deloitte. Check out recruiting tips from Deloitte recruiters.

Requisition code: 358971

Specialist- Brand, Marketing & Communication - Brand Strategy- Hyderabad/Bengaluru