Role: Partner Marketing & Demand Generation- B2B Enterprise

Location: Yelahanka, Bangalore

Role Summary:

We are looking for a driven Assistant Manager / Specialist – Partner Marketing, Demand Generation to lead execution across partner marketing, events, digital demand generation and marketing operations with strong project management rigor. The role will act as the central coordination bridge across internal teams, agencies, sales and OEM partners to create execution visibility, drive accountability and ensure seamless closure of initiatives.

Key Responsibilities:

1) Partner Marketing Execution

Execute marketing initiatives for strategic OEM / alliance partners including Apple, Dell, Lenovo, AMD and ecosystem partners.
Support quarterly partner marketing plans aligned to business priorities and MDF opportunities.
Coordinate co-branded campaigns including digital programs, webinars and customer events.
Manage stakeholder coordination for approvals, assets, timelines and campaign execution.
Track MDF utilization, documentation and measurable campaign outcomes.

2) Event Marketing & Execution Excellence

Plan and execute enterprise events including roundtables, CXO engagements, webinars, sponsorships and field activations with strong attention to timelines, ownership and execution detail.
Build end-to-end event execution plans covering outreach, registration, communication cadence, vendor coordination, logistics, lead capture and post-event engagement.
Maintain event trackers with milestone visibility, dependency mapping and proactive issue escalation.
Conduct post-event reporting covering participation, engagement quality, lead outcomes and learning recommendations for future programs.

3) Demand Generation

Support account-based marketing initiatives through targeted messaging, audience segmentation and account-level activation.
Manage Content Syndication, BANT / MQL demand generation campaigns through agency ensuring strong coordination on targeting, campaign execution, lead qualification alignment and timely lead flow to sales teams.
Monitor campaign performance, lead quality and conversion trends, and recommend optimization opportunities based on data and business feedback.

4) Marketing Operations, Tracking & Reporting

Own marketing operating trackers across campaigns, events and partner initiatives with clear milestone tracking, next-action visibility and status governance.
Ensure timely lead upload, source tagging, campaign attribution and CRM hygiene.
Create monthly and quarterly review dashboards covering campaign performance, event outcomes, partner marketing impact and pipeline contribution.
Build structured reports that improve leadership visibility on priorities, progress, risks and opportunities.
Creation of POE and relevant documentation to get clearance and timely payment of MDF in close coordination with finance

Desired Profile:

2–5 years experience in B2B / enterprise marketing / marketing operations, preferably technology sector.
Strong exposure to campaign execution, partner marketing, events and CRM operations.
Demonstrated project management capability with ability to independently run trackers, timelines and review systems.
Strong reporting discipline with capability to convert execution into leadership-ready visibility.
Comfortable using AI tools / automation platforms to improve productivity and reporting efficiency.
Strong written communication, organizational discipline and ownership mindset.

Partner Marketing- B2B Enterprise