EXPERIENCE: 7-15 Years

INDUSTRY: Premium / Contemporary Luxury Fashion

MARKET FOCUS: US D2C Ecommerce

COMPENSATION: Up to 40 LPA (Based on experience and fit)

JOB DESCRIPTION:

We are hiring a growth-focused ecommerce leader for a premium fashion brand scaling aggressively in the US market.

This is not a traditional digital marketing role. We are looking for a commercially minded operator who understands how to build and scale high-AOV D2C brands by integrating performance marketing, retention, ecommerce, CRO, brand storytelling, and customer experience into one cohesive growth engine.

You will work directly with founders and leadership to drive revenue growth, improve customer acquisition efficiency, strengthen retention systems, and scale the brand internationally.

What You'll Own

End-to-end ecommerce growth across D2C channels
Performance marketing strategy and execution across Meta, Google, TikTok, YouTube, etc.
Customer acquisition, retention, and lifecycle marketing
Website conversion optimization (CRO) and funnel improvements
Shopify / Shopify Plus ecosystem management
Email & SMS lifecycle programs through platforms like Klaviyo
Attribution, analytics, and growth reporting
Agency management and cross-functional collaboration
Scaling the brand across US and international markets
Growth planning tied to revenue, MER, CAC, LTV, and profitability goals

What We're Looking For

Must-Have Experience

7–15 years in D2C ecommerce, growth, or performance marketing
Strong hands-on experience scaling premium consumer brands
Prior experience in fashion, beauty, luxury, lifestyle, or high-AOV consumer categories
Proven experience managing and scaling Shopify / Shopify Plus brands
Strong understanding of US D2C consumer behavior and ecommerce trends
Experience managing Meta and Google Ads at meaningful scale
Strong lifecycle and retention marketing experience (email, SMS, CRM)
Deep understanding of MER, CAC, LTV, attribution, and profitability metrics
Experience operating in founder-led or high-growth environments

Strongly Preferred

Experience scaling brands internationally, especially in the US
Familiarity with:
Triple Whale / Northbeam / Hyros
Meta CAPI
GA4 / GTM
Heatmaps & CRO tools (Hotjar, Clarity, etc.)
Exposure to influencer-led growth and creator ecosystems
Strong understanding of premium/luxury consumer positioning

What Success Looks Like

Scaling profitable revenue growth across D2C channels
Improving blended acquisition efficiency and customer retention
Building a scalable growth engine across paid, owned, and earned channels
Elevating the brand's positioning while maintaining performance discipline
Bringing strategic thinking alongside strong execution capability

Ideal Candidate Profile

You are:

commercially sharp,
highly analytical,
deeply customer-centric,
and execution-oriented.

You understand that premium D2C growth is not just about ads. It's about customer psychology, brand positioning, retention systems, and ecommerce excellence working together.

You are comfortable operating in ambiguity, moving fast, and building systems in a founder-led environment.

Head of Growth & Ecommerce (US D2C Fashion)