About Company

Dhiya Couture is a luxury couture house rooted in Rajputi heritage, refined craftsmanship, and timeless femininity. We create heirloom garments that embody royalty, depth, and quiet power. Our purpose is to preserve and revive the legacy of Rajputi attire by reimagining traditional garments as couture. Every creation honours centuries of craftsmanship, artistry, and cultural heritage, ensuring these traditions continue to be celebrated and passed on for generations.

We are looking for a data-driven and customer-centric Retention Marketing Executive to build and manage our high-net-worth clienteling ecosystem. You will design personalized VIP communication flows, manage appointment-booking funnels, and nurture relationships with high-net-worth individuals (HNWIs) across digital and offline channels.

The ideal candidate understands luxury client retention, personalized CRM strategies, and how to create white-glove post-visit and repeat purchase experiences.

Key Responsibilities

VIP Clienteling & Retention: Build and manage WhatsApp VIP Concierge flows, appointment-booking funnels, and post-visit follow-up sequences tailored to high-net-worth clients.
CRM & Segmentation: Oversee Shopify/Klaviyo CRM lifecycle journeys, audience segmentation, and custom bridal pipeline tracking to maximize customer retention and lifetime value.
Brand Execution & Touchpoint Tracking: Observe customer touchpoints, track post-purchase behavior, and ensure communication aligns with the brand's elevated tone.
Competitor & Market Intelligence: Track retention strategies, loyalty models, and VIP experiences across luxury fashion and heritage labels.

Qualifications & Experience

Experience: 2 or more years of experience in retention marketing, CRM management, or clienteling. Experience in luxury fashion, premium lifestyle, or high-end retail is preferred.
Technical Tooling: Direct proficiency with WhatsApp API platforms (Wati, Interakt, etc.), Shopify CRM, Klaviyo, and pipeline tracking software.
Core Attributes: Highly organized, proactive, analytical, with exceptional communication skills and strong attention to detail.
Customer Focus: Understanding of luxury client behavior, personalized service execution, and high-touch customer journeys.

Skills: customer,pipeline,shopify,communication,craftsmanship,crm,segmentation,vip,couture,clienteling

Luxury CRM Manager / Specialist