Social Media Manager

Industry: Fashion / Ethnic Wear

ADPL Brands is looking for a highly creative and trend-driven Social Media Manager who understands aesthetics, fashion psychology, and viral content strategy. The ideal candidate should have strong knowledge of social media trends, AI tools, carousel strategy, consumer behaviour, and visual storytelling to help scale our fashion brands digitally.

Key Responsibilities:

Manage and grow Instagram, Facebook, Pinterest, and other social media platforms
Plan and execute content calendars for ethnic wear collections
Create engaging reels, viral hooks, captions, carousel posts, stories, and trend-based content
Strong understanding of carousel strategy that improves saves, shares, engagement, and customer interaction
Research and execute consumer favourite trends and fashion-forward content ideas
Understand fashion buying behaviour and create content that drives liking, trust, and conversions
Work on aesthetic feed planning and premium visual storytelling
Use AI tools for content ideation, scripting, editing, productivity, and trend research
Coordinate with graphic designers, photographers, models, and marketing teams
Stay updated with viral trends, trending audio, influencers, and competitor activities
Build content strategies focused on engagement, reach, and conversion growth
Create UGC-style concepts and customer-centric fashion content

Requirements:

Strong sense of fashion aesthetics and social media trends
Experience in wear or fashion brands preferred
Good understanding of Instagram growth strategy and viral content execution
Strong knowledge of carousel creation and audience engagement strategy
Knowledge of AI tools is must.
Creative mindset with strong communication and content planning skills
Understanding of consumer psychology, trend forecasting, and social media behaviour
Ability to work in a fast-paced fashion environment

Preferred Skills:

Fashion styling sense
UGC content understanding
Performance marketing coordination
Basic photography/video direction knowledge
Trend research and viral content execution
Aesthetic branding and premium visual storytelling

Why Join Us

Work with fast-growing fashion brands
Creative and trend-focused environment
Opportunity to build impactful fashion campaigns
Exposure to AI-powered fashion marketing workflows