At Curriculum Associates, we believe in the potential of every child and are changing the face of education technology with award-winning learning programs like i-Ready that serve a third of the nation's K–8 students. For more than 50 years, our commitment to making classrooms better places, serving educators, and supporting accessible learning experiences for all students has driven the continuous improvement of our innovative programs. Our team of more than 2,500 employees is composed of lifelong learners who stand behind this mission, working tirelessly to serve the educational community with world-class programs and support every day.

Summary

The Creative Lead (Team Lead/AM, Creatives) is responsible for designing and delivering high-quality creative assets across print, digital, and video formats while supporting coordination and alignment between India-based design teams and US stakeholders. This role requires a strong foundation in visual design, along with the ability to guide team members, manage day-to-day execution, and help establish basic performance metrics and workflows for the India creative team.

The individual in this role is hands-on in creative execution and manage people, helping ensure creative work is on-brand, on-time, and aligned with business priorities across geographies.

Essential Duties/Responsibilities

Design, update, and maintain creative assets across digital, print, and basic video formats, including web, email, social media, presentations, and internal/external collateral
Develop original designs that align with brand guidelines and creative briefs
Collaborate with US-based marketing and creative stakeholders from concept development through final delivery
Act as a day-to-day liaison between India and US teams, helping clarify briefs, timelines, feedback, and expectations
Present design concepts and final deliverables to internal teams and stakeholders as needed
Attend feedback sessions, consolidate inputs, and ensure revisions are implemented accurately and efficiently
Provide guidance and mentorship to India design team and support task prioritization within the India design team
Assist in onboarding new team members by sharing processes, standards, and best practices
Support the definition and tracking of basic performance metrics for the India design team (e.g., turnaround time, revisions, on-time delivery)
Identify opportunities to improve workflows, documentation, and reuse of creative assets
Escalate risks, resourcing constraints, or delivery concerns proactively to senior leadership

Required Job Skills

7+ years of experience in graphic design and/or video, preferably in the B2B and EdTech industry; experience working in a GCC environment is a huge plus
3+ years of experience managing or leading a team, with the ability to engage, motivate, and support creative talent
Proficiency with Adobe Creative Suite including InDesign, Photoshop, Illustrator, and Acrobat
Working knowledge of video and motion tools such as Premiere Pro and After Effects
Proficiency with Microsoft Office including Outlook, PowerPoint, and Word
Demonstrated proficiency in creating content across a variety of media, adjusting creative approach by channel
Excellent creative vision and aesthetic, with a strong understanding of current digital design trends
Exceptional communication skills, with the ability to clearly and inspiringly articulate creative ideas to team members, senior leadership, and cross-functional partners
Experience working with project management tools such as Workfront or similar platforms to manage workflows and timelines
Strong understanding of layout, color theory, typography, and digital-first design principles
Ability to both lead and contribute as part of a cross-functional, cross-geography team
Strong organizational and time-management skills with attention to detail
Openness to feedback and a willingness to grow into expanded leadership responsibilities

Minimum Qualifications

Bachelor's degree in Graphic Design, Digital Design, Visual Communications, or a related field
7+ years of professional design experience, including experience managing or leading designers
An exceptional digital portfolio showcasing strategic thinking, creative execution, and range of work
A digital portfolio must be submitted with the initial application for consideration

Travel

Physical Demands: Typical office environment

Manager, Creative