Job Description

Key Result Areas Supporting Actions

Tapping Business potential for the Region

. Footfall generation- Ensures execution of the footfall generation plan and monitors quality

. Store business plan inputs

. Competition Mapping- Compiles the competition information (sales, offer & merchandise) and validates between locations / markets. Builds up a picture of emerging threats / opportunities.

. Business development- Generate leads for RM in terms of business potential and scope for newer stores

Franchisee Management

. Key relationship manager with the franchisee on operational aspects and ensuring compliance on SOPs etc

. Encouraging investment from franchisees

Merchandize Management

. Undertakes regular store visits and recommends merchandise changes, if required, and points out the gaps

Store Operations

. Monitor store opening timelines

. Monitor operations & Ensure compliance adherence wrt Cash management, Stock Management, Cost management, housekeeping, staff attendance.

. New Store opening- Responsible for recruitment and managing store opening checklist

. SOP Compliance: Undertakes regular store audits and points out the gaps

. Rectifies and maintains store standard

Understanding Consumer needs

. Information Collection- Ensure compliance to the procedures and a high rate of registration.

. Information Analysis- Understand the difference in the consumer make up between stores and utilize that knowledge to help the business customize its strategies for the stores

. Develop rapport with top customers (approx 20) of every store.

Team Management

. Recruitment- Hire Store Manager under RM's guidance

. Store manager quarterly appraisal/ performance review

. Motivate and engage the team at the stores

. Sales Targets- Sets weekly targets for the stores in line with trend of the market, expectations of business from his area and store team's views

. Spend Budget- Compliance monitoring, set monthly spends.

. Training- To work with CCAs / SMs to improve specific skill area. Cross transplant skills across stores. Ensure compliance to the training calendar

Area Business Manager - Reebok