Job Description

Business Development Executive – B2B / Pre-Sales

Company: EventIron India Private Limited

Location: Noida

Employment Type: Full-time

Experience: 1–3 Years

Industry: MarTech / SalesTech / Technology Services

About EventIron

EventIron is a growing MarTech and SalesTech services company helping businesses get more value from their technology, data, and digital operations.

We work across areas such as Marketing Operations, CRM & RevOps, Marketing Automation, Event Technology, Integrations & Migrations, Data & Analytics, and AI Operations.

Our work involves supporting businesses with the right combination of people, process, technology, and data to improve their marketing and sales operations.

About the Role

We are looking for a confident, proactive, and well-spoken Business Development Executive – B2B / pre-Sales to support our business growth initiatives.

This is a hands-on B2B business development role focused on identifying potential clients, researching decision-makers, generating leads, conducting outbound outreach, following up with prospects, qualifying initial interest, and scheduling meetings for the leadership team.

The ideal candidate should have 1–3 years of experience in B2B Business Development, Inside Sales, Lead Generation, Sales Development, or Pre-Sales, preferably within IT Services, SaaS, MarTech, Digital Marketing, Consulting, or other B2B services.

You should be comfortable communicating with prospects through LinkedIn, email, and calls, and should be able to represent EventIron professionally during initial conversations.

Key Responsibilities

1. Lead Generation & Prospect Research

Identify companies and accounts that fit EventIron's target customer profile.
Research companies, industries, decision-makers, and relevant business contacts.
Build and maintain accurate prospect and target-account lists.
Use LinkedIn, company websites, Sales Navigator, databases, and other relevant sources for prospect research.
Identify relevant decision-makers such as Marketing, Sales, Revenue, Operations, and Technology leaders.

2. Outbound Sales & Prospect Outreach

Conduct B2B outreach through LinkedIn, email, and calls.
Create clear and personalized outreach messages based on the prospect and company.
Introduce EventIron's services and generate initial interest.
Follow up consistently with prospects across multiple touchpoints.
Maintain professional communication throughout the prospecting process.
Support outreach campaigns for both domestic and international markets.

3. Lead Qualification

Understand a prospect's business, technology, and operational requirements at a basic level.
Ask relevant initial qualification questions.
Identify potential business opportunities and determine whether a prospect is relevant to EventIron's services.
Share qualified opportunities with the leadership team.
Maintain accurate information about prospect conversations, requirements, and next steps.

4. Meeting & Appointment Setting

Schedule discovery calls and introductory meetings with qualified prospects.
Coordinate calendars between prospects and EventIron's leadership team.
Share relevant meeting details with prospects before the call.
Send reminders and manage follow-ups.
Ensure there is proper handover of prospect information before meetings.

5. Sales & Pre-Sales Support

Work closely with the leadership team to understand EventIron's services and target markets.
Prepare basic prospect/account summaries before meetings.
Support proposal and follow-up activities when required.
Assist in coordinating information required for early-stage sales conversations.
Maintain follow-up with prospects after initial meetings as directed by the sales/leadership team.

6. CRM & Reporting

Maintain accurate records of leads, prospects, communication, follow-ups, and meeting status.
Update CRM, Excel, or Google Sheets regularly.
Track outreach activities, responses, qualified leads, and meetings booked.
Share regular updates on lead-generation and business development activities.
Maintain a structured follow-up pipeline and ensure no relevant prospect is missed.

What We Are Looking For

We are looking for someone who:

Has 1–3 years of B2B Business Development, Inside Sales, Lead Generation, SDR/BDR, or Pre-Sales experience.
Has preferably worked in IT Services, SaaS, MarTech, Digital Marketing, Consulting, Technology Services, or another B2B services environment.
Has excellent spoken and written English.
Is confident communicating with business professionals and decision-makers.
Is comfortable with cold calling, LinkedIn outreach, email outreach, and follow-ups.
Can conduct basic prospect and account research independently.
Understands the fundamentals of B2B lead generation and appointment setting.
Can communicate the value of a service clearly and professionally.
Is organized and comfortable maintaining lead trackers or CRM records.
Is persistent, proactive, and comfortable working with measurable targets.
Can work independently while coordinating closely with leadership and internal teams.

Preferred Skills

LinkedIn Sales Navigator
LinkedIn prospecting
Email outreach tools
CRM tools such as HubSpot, Salesforce, Zoho, etc.
Excel / Google Sheets
Lead generation and prospecting tools
Basic understanding of SaaS, IT Services, MarTech, SalesTech, CRM, or digital marketing
Experience working with international B2B prospects

Preferred Industry Experience

Candidates with experience in any of the following industries will be preferred:

IT Services
SaaS
MarTech
SalesTech
Digital Marketing
Marketing Services
Technology Consulting
Business Consulting
CRM / Marketing Automation
Event Technology
B2B Technology Services

Target Markets

The role may involve prospecting across India and international markets, depending on business requirements.

Experience communicating with prospects from markets such as the US, UK, or other international markets will be an advantage.

Performance Expectations

The role will be measured through a combination of:

Quality and volume of prospect research
Consistent outbound outreach
Qualified leads generated
Prospect engagement and responses
Discovery/introductory meetings booked
Follow-up consistency
Accuracy of CRM/lead-tracker updates
Contribution to the overall sales pipeline

Education

Bachelor's degree in any relevant discipline.
Relevant sales/business development experience will be given significant consideration.

What You Will Gain

Hands-on experience in B2B business development and pre-sales.
Exposure to MarTech, SalesTech, CRM, marketing automation, AI, and digital operations.
Opportunity to work closely with company leadership.
Experience in prospecting and selling technology services.
Exposure to domestic and international B2B markets.
Opportunity to develop your career in Business Development, Sales, Pre-Sales, and Client Engagement.

Why Join EventIron

If you enjoy finding prospects, starting conversations, building relationships, following up, and creating new business opportunities, this role will give you the opportunity to build those skills in a growing technology services environment.

You will work closely with leadership and gain practical exposure to how B2B technology services are positioned, presented, and taken to market.

Business Development Executive B2B / Pre-Sales