Social Media Marketing Manager | Edgelink Technology Pvt Ltd | Wakad, Pune

We're hiring! Edgelink Technology Pvt. Ltd., a growing digital marketing agency in Wakad, Pune, is looking for a creative, data-driven Social Media Marketing Manager to build brand awareness, drive engagement, and generate quality leads across social platforms.

If you love turning trends into scroll-stopping content and ad spend into measurable results, we'd like to meet you.

Job Details

Location: Wakad, Pune, Maharashtra (On-site)
Job Type: Full-Time
Experience: 1-3 years
Industry: Digital Marketing
Salary: As per industry standards

About The Role

As our Social Media Marketing Manager, you will own our social media strategy from content planning to paid campaigns. You will manage content calendars, grow online communities, write engaging scripts and copy, and run high-performing Meta Ads (Facebook and Instagram) campaigns that deliver reach, leads, and ROI.

What You'll Do

Social Media Strategy & Community Management

Develop and execute social media marketing strategies aligned with business goals
Plan and manage monthly content calendars for Instagram, Facebook, and other platforms
Schedule and publish content at the right times to maximize reach and engagement
Engage with followers, respond to comments and messages, and build an active online community
Track social media trends, hashtags, competitors, and industry updates
Maintain a consistent brand voice across all channels

Meta Ads & Performance Marketing

Plan, launch, and optimize Facebook and Instagram ad campaigns using Meta Ads Manager
Define target audiences based on campaign objectives and customer profiles
Run A/B tests on audiences, creatives, ad formats, and copy
Track KPIs such as Reach, CTR, CPC, CPL, Conversion Rate, and ROAS
Optimize budgets, fix underperforming campaigns, and scale what works

Content, Scripts & Copywriting

Write scripts for Instagram Reels, short-form videos, and promotional ads
Create captions, headlines, ad copy, and strong call-to-action lines
Turn products and services into engaging social media stories and campaigns

Analytics & Reporting

Monitor organic and paid performance across platforms
Prepare weekly and monthly reports with clear, actionable insights
Use data to recommend improvements for future campaigns

What We're Looking For

1-3 years of experience in social media marketing or social media management
Hands-on experience with Facebook Ads and Instagram Ads
Working knowledge of Meta Ads Manager and Meta Business Suite
Strong copywriting and script-writing skills in English
Good understanding of social media analytics and campaign metrics
Creativity, strong communication, and the ability to manage multiple campaigns and deadlines

Good to have:

Bachelor's degree or diploma in Marketing, Digital Marketing, Mass Communication, or a related field
Meta Blueprint Certification
Basic knowledge of SEO and Google Analytics
Prior experience in a digital marketing agency

Why Join Edgelink

Competitive salary as per industry standards
Creative freedom to try and execute new ideas
Exposure to diverse digital marketing campaigns across industries
Strong learning and growth opportunities in social media and paid advertising
A supportive, collaborative team culture

How to Apply

Send your updated resume along with your portfolio or social media profiles/work samples to [HIDDEN TEXT]

Contact: 9175282939

Sanskriti Arcade Building, 103, Hinjawadi Rd, Near Mankar Chowk Road, Kaspate Wasti, Wakad, Pimpri-Chinchwad, Pune, Maharashtra - 411057

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