ds-on experience in managing campaigns, analyzing performance metrics, and driving ROI-focused marketing initiatives.

Key Responsibilities:

•Plan and execute performance marketing campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, and other paid channels.

•Manage budget allocation, track spending, and ensure optimal ROI and CPA targets.

•Conduct keyword research, audience segmentation, and ad copy testing to improve campaign efficiency.

•Monitor daily performance and generate detailed reports and dashboards.

•Optimize campaigns for CTR, conversions, and cost efficiency.

•Work closely with the design and content teams to create effective ad creatives and landing pages.

•Conduct A/B testing to identify winning ad strategies.

•Stay updated with industry trends, algorithms, and new advertising tools.

•Support in retargeting, lead generation, and funnel optimization strategies.

•Track and analyze user behavior, website traffic, and conversion data through Google Analytics and other tools.

Requirements:

•Bachelor's degree in Marketing, Business, or a related field.

•3+ years of hands-on experience in performance/digital marketing.

•Proficiency in Google Ads, Meta Ads Manager, and Google Analytics.

•Strong analytical and Excel/reporting skills.

1a:T463,

Plan and execute paid campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn, AMS, and Flipkart.
Optimize campaign budgets to maximize ROI, conversions, and traffic.
Coordinate with SEO and content teams to ensure cohesive marketing strategies.
Conduct A/B tests to evaluate and improve campaign performance.
Define precise audience targeting and monitor campaign analytics and performance metrics.
Prepare reports and insights to guide future campaign strategies.

Digital Marketing Specialist (Paid Media)

Digital Marketing Specialist