About MetaMorph:

We at MetaMorph, empower startups to scale and innovate by placing people at the center of their strategy. With a proven track record of supporting over 220 startups, we specialize in aligning talent with organizational needs, enhancing employee skills, and transforming employer brands. Our data-driven insights fuel decision-making and provide comprehensive support for both acquisition and being acquired, ensuring you are covered from every angle—360°.

About Our Client:

Digital insurance platform helping advisors and consumers discover, compare and distribute insurance products across health, life, motor and business insurance.

What You'll Be Doing:

Own the end-to-end usage and retention strategy for insurance advisors on the platform.
Drive activation of newly onboarded advisors and improve time-to-first-policy issuance.
Increase monthly active users (MAU), weekly active users (WAU), and overall platform engagement.
Design and execute lifecycle marketing journeys across WhatsApp, push notifications, SMS, email, in-app messaging, and outbound calling.
Improve advisor retention, repeat policy issuance, and cross-sell through personalized engagement campaigns.
Identify churn signals and build proactive win-back campaigns.
Build segmentation strategies based on advisor behavior, lifecycle stage, geography, and business potential.
Partner with Product to improve onboarding, feature adoption, and in-app engagement.
Collaborate with Sales, Business, CRM, Analytics, and Tech teams.
Own experimentation roadmap through A/B testing.
Define and monitor key engagement metrics and dashboards.
Use customer insights to recommend product improvements.
Drive referral, loyalty, and rewards programs.
Ensure marketing automation journeys are scalable and optimized.

Key Metrics

Monthly Active Advisors (MAA)
Advisor activation rate
Time to first policy
30/60/90-day retention
Repeat policy issuance
Feature adoption
Campaign conversion
Churn rate
Reactivation rate
Customer Lifetime Value (LTV)
Revenue from retained advisors

What We're Looking For

5–8+ years in CRM, lifecycle, growth, product marketing, or retention.
Experience with MoEngage, CleverTap, WebEngage, Braze, etc.
Strong analytical skills (SQL, Excel, GA4, Mixpanel, Amplitude).
Experience with A/B testing and experimentation.
Excellent cross-functional stakeholder management.

Product Marketing Manager | 5+ yrs | B2B2C + B2C | InsurTech & Financial Services Startup | Mumbai