Head of Brand & Marketing

An executive marketing leadership role built on thoughtful restraint, clear intention and long-term brand value.

Location: Trivandrum, Kerala, India

Reporting To: Chief Executive Officer

Engagement Type: Full-Time

About Us

The organization is an internationally recognised luxury outdoor living brand, designing and manufacturing premium architectural products which are specified by architects, landscape architects, interior designers and luxury residential developers around the world.

Our products are sold internationally across North America, Europe, the United Kingdom and Australia. We are building an organisation that values thoughtful strategy, deep customer understanding and long-term brand equity over short-term activity.

We are seeking a Head of Brand & Marketing to lead that function.

Our Key Principles

Our culture is built upon the following principles.

1. Be Open: Share ideas freely, challenge respectfully, and welcome different perspectives.

2. Be Transparent: Communicate with clarity, honesty, and context.

Openness
Honesty
Clarity
Accountability

3. Be Diligent: Take pride in thoughtful, accurate work.

4. Be Responsible: Own your commitments and outcomes.

5. Be Mature: Bring balance, perspective, and calm to challenges.

Applicants who progress through the recruitment process will be expected to demonstrate an understanding of these principles and how they apply in practice.

Role Overview

The Head of Brand & Marketing is responsible for the strategic direction of all marketing activities across the company's group.

This role exists to build demand, strengthen the brand, improve market intelligence and ensure every marketing initiative supports our long-term commercial objectives.

This is not a hands-on digital marketing role.

Instead, this position leads a multidisciplinary marketing team and determines where the organisation should focus its attention, investment and creative effort.

Success in this role comes from making good decisions - including the decision to pause, narrow the focus or not proceed - rather than simply producing more marketing activity.

How We Work: Thoughtful Restraint & Intention

Here, visible activity is not synonymous with value. This role requires a leader who can resist the pressure to respond to every challenge with more campaigns, more content or faster execution.

The successful candidate will be expected to examine and, where necessary, unlearn habits formed in fast-moving, output-driven environments. They must be willing to slow the organisation down when the diagnosis is incomplete, the strategic rationale is weak or the creative thinking is not yet good enough.

In practice, this means:

Diagnosing the commercial or brand problem before prescribing marketing activity.
Distinguishing genuine urgency from organisational impatience or the desire to demonstrate visible activity.
Requiring a clear customer insight, objective, audience and strategic rationale before work begins.
Protecting time for research, reflection, debate and creative development.
Sequencing fewer priorities well instead of advancing many initiatives superficially.
Being prepared to pause, reshape or decline work that does not strengthen the brand or serve a clear commercial purpose.
Treating restraint as an active strategic choice, not as passivity or a lack of ambition.

This is not a preference for slowness. Once the direction is clear, the team should execute decisively and to a high standard. The discipline is to earn speed through clarity rather than using speed as a substitute for thought.

Primary Responsibilities

Brand Strategy

Own the company's global brand strategy
Maintain consistency across every customer touchpoint
Protect and strengthen the premium positioning of the brand
Develop long-term brand initiatives aligned with company objectives
Ensure marketing reinforces the company's reputation within the architectural and design community
Recognise when restraint, consistency or selective absence will strengthen desire for the brand

Marketing Strategy

Develop annual and quarterly marketing strategies covering:

Brand awareness
Customer acquisition
Customer retention
Specification marketing
Architect engagement
Landscape architect engagement
Interior designer engagement
Distributor marketing
Geographic expansion
Product launches

Translate strategy into measurable execution plans.

Customer & Market Intelligence

Lead the company's market intelligence capability by:

Understanding customer behaviour
Identifying market trends
Monitoring competitors
Identifying new market opportunities
Conducting customer research
Working closely with Sales to understand customer feedback
Providing regular strategic insights to executive management

Team Leadership

Lead and develop the Marketing Department including:

Content
Graphic Design
Social Media
Market Research
Digital Marketing
External agencies
Freelance specialists

Create a culture of:

Curiosity
Critical thinking
Creativity
Accountability
Continuous improvement

Provide coaching rather than micromanagement.

Campaign Leadership

Approve and oversee:

Brand campaigns
Product launches
Architectural campaigns
Trade shows
PR initiatives
Partnerships
Digital campaigns
Content strategy

Ensure campaigns are strategically justified before resources are committed. Challenge activity that lacks a clear problem statement, audience insight, intended outcome or reason to act now.

Creative Direction

Work closely with internal designers and external agencies (where applicable) to ensure:

Premium visual standards.
Brand consistency.
High-quality storytelling.
Consistent messaging.
Strong product positioning.

Commercial Alignment

Partner closely with:
Sales
Product Development
Manufacturing
Executive Management

Ensure marketing supports commercial priorities while preserving long-term brand value.

Marketing Performance

Establish meaningful KPIs including:

Brand awareness
Website engagement
Architect engagement
Qualified specification opportunities
Lead quality
Marketing ROI
Share of voice
Customer lifetime value
Campaign effectiveness

Present regular performance reports to executive leadership.

Budget Management

Develop and manage the annual marketing budget
Allocate resources according to strategic priorities
Measure return on investment across all significant initiatives

Decision-Making Authority

The Head of Brand & Marketing is expected to:

Recommend marketing strategy
Approve marketing priorities
Recommend marketing budgets
Determine campaign sequencing
Recommend agency selection
Manage departmental resources
Pause, reshape or decline marketing initiatives that are premature, poorly justified or inconsistent with the brand
Escalate significant strategic decisions to the CEO

Required Experience

12+ years in progressively senior marketing roles
5+ years leading marketing teams
Experience with premium or luxury brands
Experience developing multi-market marketing strategies
Experience managing creative teams
Experience leading integrated marketing campaigns
Experience presenting to executive leadership

Preferred Industry Experience

Experience in one or more of the following sectors:

Luxury architecture
Premium furniture
Interior design
Landscape architecture
Luxury hospitality
Premium building products
High-end residential construction
Luxury consumer products
Designer lighting
Premium kitchens and bathrooms

Technical Knowledge

Strong understanding of:

Brand strategy
Consumer psychology
Positioning
Marketing analytics
Customer segmentation
Digital marketing channels
SEO
Paid advertising
CRM systems
Marketing automation
Website optimisation
Content strategy

The successful candidate is not expected to personally execute every discipline but should understand how they contribute to the broader strategy.

Leadership Competencies

The successful candidate will demonstrate:

Strategic thinking
Commercial awareness
Intellectual curiosity
Sound judgement
Strong communication
Executive presence
Creativity
Analytical reasoning
Emotional maturity
Patience and restraint under pressure
Intellectual independence
High attention to detail

Success Measures (First 12 Months)

The successful candidate will:

Develop a comprehensive global marketing strategy
Establish a clear brand governance framework
Improve coordination across all marketing functions
Build a structured market intelligence program
Improve collaboration between Sales and Marketing
Increase marketing effectiveness through better prioritisation
Introduce clear decision gates so significant initiatives begin with evidence, intent and an agreed measure of success
Strengthen the company's reputation within the architectural and design community
Build a high-performing marketing team with clearly defined roles and responsibilities

What We're Looking For

We are looking for a thoughtful marketing leader who understands that great marketing is not measured by the number of campaigns produced, but by the quality of the decisions behind them.

The successful candidate is naturally curious, asks insightful questions before proposing solutions, and is comfortable challenging assumptions with evidence and sound reasoning. They understand that enduring luxury brands are built through consistency, restraint and a deep understanding of their customers - not by chasing every new trend.

They must be comfortable operating in a culture where the first contribution is not always an action plan. At times, the most valuable response will be a better question, a sharper diagnosis, a narrower brief, a recommendation to wait or a clear decision not to proceed.

They will foster a culture where strategic thinking comes before execution, creativity is grounded in commercial objectives, and every marketing initiative serves a clear purpose. This role requires someone who can inspire a multidisciplinary team while balancing imagination with discipline, ensuring that marketing remains a long-term competitive advantage for the business rather than simply a promotional function.

Compensation Package: up to INR 50 LPA plus benefits, subject to experience and current compensation