Manipal Advertising

DEPARTMENT

Client Services – SEO [RM1] [SC2] & Performance [RM3] Marketing

POSITION

(Sr) Account Manager / Associate / Executive – SEO & Paid Media

POSITIONS REPORTING TO

Account Director – Marketing Strategy / Head of Client Services & Strategy

INDIVIDUAL / TEAM ROLE

POD-based Individual Contributor with performance ownership

REPORTING TEAMS

Designers, Content Team, Developers, Analysts, Interns (functional reporting)

ROLE DESCRIPTION

The (Sr) Account Manager / Associate / Executive – SEO & Paid Media is responsible for end-to-end performance ownership across SEO and paid media channels for assigned clients.

This role combines strategy, hands-on execution, optimisation, and client communication, acting as the primary SPOC for all performance conversations. This role owns the entire performance funnel — from traffic acquisition to lead quality and conversions — and works across SEO, paid media, content, creatives, landing pages, and tracking to drive measurable results.

The role is execution-heavy, highly analytical, and accountable for why performance works or fails, not just what was executed. The role manages 3–4 brands simultaneously, handles mixed budgets, and is accountable for ROI predictability, lead quality, and optimisation speed within a POD-based structure.

ROLE TIME SPLIT (APPROX.)

Strategy & planning – 30%
Platform execution & optimisation – 40%
Client communication – 20%
Reporting & analysis – 10%

DELIVERABLES

Performance & Funnel Ownership

Own SEO and paid media performance across assigned accounts
Manage traffic conversion lead quality outcomes
Track and optimise CPL, CPA, ROAS, rankings, and conversion rates

SEO Responsibilities

SEO strategies, audits, and optimisation plans
Keyword research and intent mapping
On-page and technical SEO coordination and fixes
Content SEO direction (with content team)
SEO audits, fixes, and performance reporting
Local SEO where applicable

Paid Media Responsibilities

Paid media campaign structures and optimisations

Google Search, Display, YouTube
Meta Ads
LinkedIn Ads (where relevant)

Budget planning, pacing, and optimisation
Creative and copy feedback for ads
Conversion tracking coordination (pixels, events, GA, GTM)
Performance reports and insights
ROI and lead quality analysis

INTERACTING DEPARTMENTS

Account Directors & Client Services Leadership
Designers & Content Teams
Developers (SEO, landing pages, tracking)
Analysts
External vendors / freelancers
Clients (primary performance SPOC)

KEY RESPONSIBILITIES (BY FREQUENCY)

DAILY

Monitor SEO and paid media performance across platforms
Optimise campaigns for CPL, CPA, ROAS, and lead quality
Coordinate with teams on creatives, landing pages, and tracking
Respond to client queries related to performance

Expected Outcome:

Stable performance and proactive optimisation

WEEKLY

Review keyword rankings, traffic, and conversion trends
Optimise budgets, bids, audiences, and creatives
Align with designers and content teams on performance feedback
Push back on unrealistic targets with data-backed reasoning

Expected Outcome:

Consistent performance improvements and client confidence

MONTHLY

Build performance strategies and scaling plans
Prepare and present performance reports (with analyst support if available)
Review ROI, lead quality, and channel-wise contribution

Expected Outcome:

Predictable ROI and informed decision-making

ANNUAL

Support large-scale campaigns and growth initiatives
Contribute to process improvements and optimisation frameworks
Align long-term SEO and paid media goals with client objectives

Expected Outcome:

Sustainable performance growth and client retention

Interested candidates can share there resume to [HIDDEN TEXT]

Accounts Manager