Job Title - Biddable Media Manager(Times Black & Pixel Times)

Experience: 4–6 Years

Location: Noida

About Times Internet

At Times Internet, we create premium digital products that simplify and enhance the lives of millions. As India's largest digital products company, we have a significant presence across a wide range of categories, including News, Sports, Fintech, and Enterprise solutions.

Our portfolio features market-leading and iconic brands such as TOI, ET, NBT, Cricbuzz, Times Prime, Times Card, Indiatimes, Whatshot, Abound, Willow TV, Techgig and Times Mobile among many more. Each of these products is crafted to enrich your experiences and bring you closer to your interests and aspirations.

As an equal opportunity employer, Times Internet strongly promotes inclusivity and diversity. We are proud to have achieved overall gender pay parity in 2018, verified by an independent audit conducted by Aon Hewitt.

We are driven by the excitement of new possibilities and are committed to bringing innovative products, ideas, and technologies to help people make the most of every day. Join us and take us to the next level!

About the Role

We are looking for a Biddable Media Manager to drive digital acquisition and growth for Times Black and Pixel Times Credit Cards.

The role will own performance marketing across Web and App, with a strong focus on acquiring high-quality customers, optimizing the application-to-carded-user funnel, and driving efficient customer acquisition at scale.

Key Responsibilities

1. Biddable Media & Growth

Own performance marketing strategy and execution across Meta Ads, Google Ads, and X (Twitter) Ads.
Drive Web and App acquisition across the credit-card funnel — from prospecting and application generation to approval, card issuance, activation, and spends.
Manage campaign setup, audience strategy, bidding, budgets, creatives, remarketing, and optimization.
Develop and optimize campaigns across prospecting, application acquisition, remarketing, and re-engagement.
Run continuous experiments across audiences, creatives, messaging, campaign structures, bidding strategies, and landing/application journeys.
Scale high-performing campaigns while maintaining acquisition efficiency and customer quality.

2. Credit Card Acquisition & Funnel Optimization

Own and optimize the lead-to-carded-user funnel, identifying drop-offs across application, approval, issuance, and activation.
Optimize campaigns against business outcomes such as Cost per Application, Cost per Approved Application, Cost per Card, activation rate, and ROAS.
Work with Product and Business teams to improve conversion across landing pages, application flows, and digital journeys.
Develop audience strategies to reach relevant and high-value customer segments.
Use customer and campaign data to improve the quality and value of acquired customers.

3. Analytics & Measurement

Analyze campaign, funnel, Web, App, and cohort data to identify performance gaps and growth opportunities.
Track key metrics including CPA, CAC, Cost per Application, Cost per Card, approval rate, activation rate, ROAS, and LTV.
Ensure accurate implementation of pixels, SDK events, conversion APIs, UTMs, deep links, and other tracking requirements.
Use analytics and attribution platforms to measure performance across Web and App.
Build performance reports and translate data into actionable recommendations.
4. Planning & Budget Management
Own media planning, forecasting, budget allocation, and performance reporting.
Identify opportunities to improve efficiency and scale acquisition within target CAC and card acquisition costs.
Evaluate new advertising formats, audiences, platforms, and targeting opportunities relevant to fintech acquisition.
Develop a testing roadmap to continuously improve acquisition performance.

5. Cross-functional Collaboration

Work closely with Creative, Product, Analytics, Technology, Business, and Banking/Fintech teams to execute growth initiatives.
Collaborate with Creative teams on performance-led creatives and messaging for different customer segments and funnel stages.
Translate business objectives into media strategies, experiments, forecasts, and measurable KPIs.
Stay updated on digital advertising, fintech marketing, attribution, privacy, and performance marketing developments.

Required Skills & Experience

4–6 years of experience in performance marketing, biddable media, growth marketing, or digital acquisition.
Strong hands-on expertise in Meta Ads, Google Ads, and X (Twitter) Ads.
Proven experience managing Web + App acquisition campaigns.
Strong understanding of full-funnel performance marketing, conversion optimization, remarketing, and attribution.
Experience managing and scaling significant digital media budgets.
Strong analytical skills with proficiency in performance metrics such as CAC, CPA, CPL, Cost per Application, Cost per Card, ROAS, CVR, approval rate, and LTV.
Experience with GA4, Google Tag Manager, dashboards, and marketing analytics.
Understanding of Web/App tracking, SDK events, conversion APIs, deep linking, and attribution.
Experience with MMPs such as AppsFlyer, Adjust, Branch, or similar platforms is an advantage.
Strong communication, stakeholder management, negotiation, and project ownership skills.

Preferred Experience

Experience in fintech, credit cards, banking, lending, payments, insurance, or other financial products.
Experience working with premium or high-value customer segments.
Experience managing high-spend acquisition campaigns with a focus on scaling efficiently.
Experience working in businesses with complex conversion and approval funnels.

What You'll Own

Times Black & Pixel Times digital acquisition
Web + App customer acquisition
Credit card application and carded-user growth
Meta, Google & X performance
Application-to-card conversion funnel
CAC, Cost per Application & Cost per Card
Media budgets and scaling
Audience and creative experimentation
Attribution and measurement
Performance reporting and growth insights