We are hiring for Lead Brand & Communication role at BiofuelCircle for Pune location.

Key purpose of the role:

To shape the category narrative around digitally enabled bioenergy commerce and establish BiofuelCircle as the defining platform and thought leader in the bio-carbon supply chain.

Responsibilities:

Brand & Communication Strategy & Execution
Corporate Storytelling & Thought Leadership
Product Positioning & Marketing Communication
Media Relations & PR
Digital & Social Communications

What Key Tasks will be involved

Brand & Communication Strategy ·

Develop and execute BiofuelCircle's brand and communication strategy aligned with business strategy, growth priorities and brand positioning.
Translate business and customer insights into communication strategies, campaign briefs and narratives.
Develop communication frameworks for different stakeholder groups including industrial buyers, suppliers, farmers, partners, policymakers, employees and ecosystem stakeholders. ·
Ensure consistency of brand voice, tone, visual identity and messaging across all customer and stakeholder touchpoints.
Act as the custodian of the BiofuelCircle brand and ensure every communication strengthens the desired brand perception.

Corporate Storytelling & Thought Leadership

Develop BiofuelCircle's overarching corporate narrative and storytelling platform.
Identify and build compelling stories around innovation, digital platform capabilities, technology, supply-chain transformation, rural ecosystem impact, customer success, sustainability impact, business growth and industry leadership.
Identify opportunities for leadership participation in industry forums, conferences, panels, podcasts, interviews and digital platforms.
Establish BiofuelCircle as a credible voice on bioenergy, biomass, circular economy, decarbonization and digital transformation of the bio-carbon supply chain.

Product Positioning & Marketing Communication

Develop clear, differentiated and compelling positioning for BiofuelCircle's products, solutions and business offerings.
Translate complex platform capabilities, technology and operational solutions into simple, customer-centric narratives.
Partner with Product, E-Commerce, Business and Marketing teams on Go-to-Market strategy and product launches.
Lead integrated brand campaigns across digital, social, PR, events, trade media, industry platforms and relevant offline channels.

Media Relations & PR

Lead day-to-day media relations and develop press releases, media pitches, press kits, Q&As, backgrounders and media briefs.
Proactively identify opportunities for earned media and editorial storytelling.
Support issues and crisis communication, including rapid response coordination and development of appropriate communication.

Digital & Social Communications

Own the strategic direction and content narrative for BiofuelCircle's external digital presence.
Manage and strengthen corporate social media channels in partnership with the digital/content team.

Content & Storytelling

Develop high-quality external content including corporate stories, blogs, articles, whitepapers, case studies, website content, press releases, leadership articles, social media content, videos and event narratives.
Build a strong repository of customer, supplier, farmer, partner and ecosystem stories.

Internal Alignment & Employer Brand

Partner with HR and leadership to develop employee advocacy and leadership communication programs where relevant.
Identify opportunities to strengthen BiofuelCircle's reputation as an employer in climate-tech, digital platforms and the bioenergy ecosystem.

Agency & Partner Management

Manage PR, creative, content, digital and other communication agencies.
Manage communication budgets and optimize external agency investments.

Measurement & Brand Intelligence

Track metrics such as brand awareness, share of voice, media quality and reach, sentiment, leadership visibility, digital engagement, campaign effectiveness, content performance and thought-leadership impact.
Go beyond activity reporting to identify what communication is changing in the market and how it is contributing to business outcomes.

Opportunity:

Work with a fast-growing company in the bio-energy sector.
Collaborate with a dynamic and motivated cross- functional team of sales, customer success, operations, and product development

Ideal Candidate Profile:

8–10 years of experience in Brand, Corporate Communications, PR, Marketing Communications or Integrated Communications.
Experience in a B2B, technology, industrial, energy, climate-tech, infrastructure or digital-platform environment is preferred.
Strong strategic thinking and business understanding
Excellent written and verbal communication
Strong storytelling and narrative-building ability
Ability to simplify complex technical/business concepts
Strong media and PR skills
Campaign strategy and execution
Thought-leadership development
Digital and social media understanding & Stakeholder management
Data-driven decision making
Agency management
Presentation and influencing skills
Ability to operate comfortably with senior leadership and cross functions

Brand Communications Manager