Job Title - Biddable Media Manager

Experience: 4–6 Years

Location: Noida

About Times Internet

At Times Internet, we create premium digital products that simplify and enhance the lives of millions. As India's largest digital products company, we have a significant presence across a wide range of categories, including News, Sports, Fintech, and Enterprise solutions.

Our portfolio features market-leading and iconic brands such as TOI, ET, NBT, Cricbuzz, Times Prime, Times Card, Indiatimes, Whatshot, Abound, Willow TV, Techgig and Times Mobile among many more. Each of these products is crafted to enrich your experiences and bring you closer to your interests and aspirations.

As an equal opportunity employer, Times Internet strongly promotes inclusivity and diversity. We are proud to have achieved overall gender pay parity in 2018, verified by an independent audit conducted by Aon Hewitt.

We are driven by the excitement of new possibilities and are committed to bringing innovative products, ideas, and technologies to help people make the most of every day. Join us and take us to the next level!

About Times Prime

Times Prime is a premium membership platform from Times Internet, offering members a curated ecosystem of benefits across entertainment, dining, travel, lifestyle, and digital services.

We are looking for a Biddable Media Manager to drive customer acquisition and subscription growth for Times Prime across Web, App, and third-party partnerships. The role will combine hands-on performance marketing with strategic media partnerships and growth experimentation.

Key Responsibilities

1. Biddable Media & Growth

Own the performance marketing strategy and execution across Meta Ads, Google Ads, and X (Twitter) Ads.
Drive acquisition across Web and App, covering the full funnel from traffic/install to activation, subscription, revenue, and retention.
Manage campaign setup, audience strategy, bidding, budgets, creatives, remarketing, and optimization.
Continuously experiment with audiences, creatives, messaging, campaign structures, and landing/app journeys to improve CAC, CPA, CPI, ROAS, and conversion.
Scale campaigns while maintaining acquisition efficiency and customer quality.

2. Third-Party Media & Partnerships

Identify and evaluate third-party platforms and partnership opportunities that can drive incremental acquisition and subscriptions.
Manage partnerships with consumer platforms such as Zomato, Swiggy, CRED, Inshorts, PhonePe, and other relevant ecosystems.
Evaluate partner proposals based on audience quality, inventory, pricing, targeting, reach, and expected ROI.
Own the partnership lifecycle, from commercial negotiation and campaign planning to execution, measurement, and performance evaluation.
Develop custom media packages, co-marketing initiatives, and performance-led partnership campaigns.

3. Analytics & Measurement

Use campaign, Web, App, and cohort data to identify growth opportunities and conversion/retention bottlenecks.
Track and optimize against CAC, CPA, CPI, ROAS, LTV, retention, and subscription metrics.
Ensure robust tracking across Web and App using pixels, SDK events, conversion APIs, UTMs, and deep links.
Work with tools such as GA4, Google Tag Manager, AppsFlyer, Adjust, Branch, or similar platforms to measure attribution and performance.

4. Planning & Commercial Ownership

Own media planning, forecasting, budget allocation, and performance reporting across paid media and partnerships.
Assess new channels, platforms, and audience opportunities to diversify the acquisition mix.
Build business cases for new media and partnership opportunities and evaluate them against growth and efficiency targets.
5. Cross-functional Collaboration
Partner closely with Creative, Product, Analytics, Technology, Business, and external partner teams to execute growth initiatives.
Translate business objectives into clear media strategies, experiments, and measurable KPIs.
Stay updated on advertising platforms, consumer internet ecosystems, attribution, and emerging performance marketing opportunities.

Required Skills & Experience

4–6 years of experience in performance marketing, biddable media, growth marketing, or digital acquisition.
Strong hands-on expertise in Meta Ads, Google Ads, and X (Twitter) Ads.
Proven experience managing both Web and App marketing.
Experience managing and scaling significant digital media budgets.
Strong understanding of full-funnel acquisition, remarketing, app marketing, attribution, and conversion optimization.
Strong understanding of CAC, CPA, CPI, ROAS, CTR, CPC, CVR, LTV, retention, and subscription metrics.
Experience with third-party media platforms, publishers, marketplaces, or consumer internet partnerships.
Strong commercial and negotiation skills, with the ability to evaluate media proposals, pricing, inventory, audience quality, and ROI.
Experience with MMPs such as AppsFlyer, Adjust, Branch, or similar platforms.
Good understanding of Web/App tracking, SDK events, deep linking, conversion APIs, and attribution.
Experience with GA4, Google Tag Manager, dashboards, and marketing analytics.
Strong analytical, communication, stakeholder management, and project ownership skills.

Preferred Experience

Experience in consumer internet, subscription/membership, media, entertainment, OTT, e-commerce, fintech, travel, lifestyle, or D2C businesses will be an advantage.
Experience managing high-spend Web + App acquisition and strategic partnerships with large consumer platforms is preferred.

What You'll Own

Web + App customer acquisition
Paid subscription growth
Meta, Google & X performance
Third-party media & partnership-led acquisition
Partner negotiation and commercial evaluation
Media budgets and scaling
CAC, ROAS, LTV & retention
Attribution and measurement
Growth experimentation and reporting