About Us:

Credgenics is revolutionizing the fintech space with innovative digital solutions in lending, credit, and financial advisory. As we scale our B2C fintech app, we are looking for a Assistant manager -Performance and Growth Marketing to drive paid digital campaigns, app growth, and performance optimization while managing large-scale marketing budgets.

Role Overview:

As Assistant manager - Performance and Growth Marketing, you will be responsible for building and executing digital acquisition strategies to scale our user base from 0 to 1. You will own end-to-end campaign management across multiple paid digital channels, ensuring high ROI and sustainable user acquisition.

What you'll be doing:

Develop and execute data-driven digital marketing strategies to drive app downloads, engagement, and retention.
Manage and optimize campaigns across Google UAC, Meta Ads, search, display, remarketing, programmatic, and affiliate marketing.
Design a scalable growth model focused on sustainable user acquisition.
Track and optimize app funnel metrics (attribution, traffic, conversion rates, CAC, LTV, ROI).
Implement marketing automation & event tracking to monitor user journeys effectively.
Manage and scale marketing budgets efficiently while optimizing KPIs like CPI, CPM, CAC, LTV, acquisition, remarketing, cross-sell, up-sell, and retention.

What We're Looking For:

8+ years of experience in performance marketing for a B2C app-first business (preferably fintech, lending, or credit advisory).
Proven expertise in Google UAC, Meta Ads, programmatic advertising, and affiliate marketing.
Hands-on experience with app attribution and tracking tools (Appsflyer, Firebase, Branch).
Strong analytical skills with proficiency in Google Analytics, Mixpanel, Amplitude, or similar tools.
Ability to scale marketing budgets efficiently while optimizing performance metrics.
Understanding of incrementality in digital marketing and best practices for user acquisition.
Prior experience with ASO (App Store Optimization) is a plus.
Knowledge of credit & lending user behavior is an added advantage.

Why Join Us

Work at the forefront of fintech innovation with a fast-growing digital platform.
Lead and own performance marketing strategies from 0 to 1.
Be part of a data-driven, high-impact growth team.

Assistant Manager - Manager - Performance and Growth Marketing