What are the main performance objectives in this role

We're a fast-moving, international team of around 80 people and we're looking for our next AdOps Team Lead! This role sits at the heart of our Ops function, leading our AdOps team (4 members) and working directly with our COO to keep campaigns running smoothly across a complex ecosystem of OEM partners, MMPs, and direct clients.

As our AdOps Team Lead, you'll own campaign quality and technical delivery end-to-end, while leading and developing the team responsible for execution. Concretely, that means:

Leading and mentoring a team of AdOps specialists, overseeing workload distribution and quality of output
Running campaign QA, link testing, and launch readiness checks (ensuring nothing goes live with issues)
Leading new partner integrations with Everflow and other performance platforms
Handling escalations and troubleshooting queries from clients, media partners, and MMPs, from discrepancy investigations to tracking failures
Keeping our attribution setup tight (postback URLs, S2S tracking, deep-linking, and MMP configuration)
Being the technical go-to for the business teams when things don't add up
Partnering with the COO on process improvements and team performance
Owning / monitoring the support ticket board + SLAs and proactively resolving issues with the rest of the AdOps team

What are the strengths, transferable skills, and behaviors that drive success in this role

Experience Digital Ad Operations within the mobile advertising ecosystem (OEM, programmatic, or performance marketing), including prior experience leading or mentoring a team
Solid knowledge of MMP platforms: AppsFlyer, Adjust, Singular, Branch - ideally with existing contacts at these partners for direct escalation when needed
Strong grasp of attribution mechanics (S2S tracking, postback URLs, deep-linking)
Proven ability to troubleshoot delivery issues: discrepancies, latency, tracking failures, reporting mismatches
Experience owning campaign setup, QA, and launch using standard AdOps tooling
Comfortable managing team workload and priorities in a fast-paced environment

Nice-to-haves (valuable, but not required):

Familiarity with Google Tag Manager and mobile web campaigns
Hands-on experience with S2S postbacks on Everflow, Affise, or similar platforms
Knowledge of iOS attribution: SKAN, Apple's App Tracking Transparency (ATT) framework
Experience identifying and resolving discrepancies between internal dashboards and OEM/MMP reporting
Coming from an MMP

Two notes before you apply:

We know that individuals who identify as women, trans, or non-binary tend to hesitate to apply for a role unless they meet almost all the requirements. If that resonates with you, we want to be clear: we're more interested in your potential than your ability to tick every box. Apply anyway.
On compensation: At AVOW, pay is structured around a clear grade and level framework, with decisions based on objective criteria: your experience, qualifications, scope of responsibility, and role-specific requirements. We're transparent about how we make these decisions and will be discussing the details from our very first engagement.

What does our hiring process look like

Intro call: A casual conversation with our TA team. We'll tell you about the role and the team; you tell us about yourself.
Deep dive: A transparent conversation with your future hiring manager about the role, what success looks like, and where the team is headed.
Problem solving & presentation: You'll work through a real AdOps challenge and walk us through your thinking.
Meet the team (optional): An informal coffee chat with a potential future colleague. No agenda, just people.

What do we offer

Long-term growth:

Learning & development budget
An experienced, innovative, diverse team
Sabbatical policy

Health & Wellbeing:

Health insurance for you and your family

We're looking forward to hearing from you!

About Us

AVOW is an award-winning, global app growth company specializing in mobile OEM advertising. Founded with the vision to revolutionize mobile OEM advertising, AVOW has rapidly emerged as an industry leader with more than 250 advertisers on their roster. Through its partnerships with 13 premium mobile OEMs and its proprietary tech AVOW Intelligence, the company provides access to over 1.85 billion daily active users and offers clients over 25 million monthly downloads.