Location Name: Pune Corporate Office - Mantri

Job Purpose

Drive customer acquisition and growth for digital lending products by executing data-driven performance marketing campaigns powered by Consumer AI, first-party data, and intelligent targeting.

Own end-to-end campaign execution — from setup, testing, optimization, and funnel tracking to measurable business outcomes across App and Web.

Duties And Responsibilities

Key Responsibilities

Campaign Management (Primary Focus)

Plan, launch, and manage campaigns across Search, Social, Push Campaign
Work closely with content team to manage ad copies, creatives, and landing page requirements
Scale high-performing campaigns and optimise basis performance
Work closely with media/agency partners for campaign execution

________________________________________

A/B Testing & Experimentation

Design structured A/B tests across creatives, audiences, landing pages, and offers
Test hypotheses to improve CTR and cost efficiency
Measure results statistically and implement winning variations
Build a continuous experimentation roadmap

________________________________________

Funnel Tracking & Optimization

Track full acquisition funnel:

Discovery to fulfilment

Identify drop-offs and conversion bottlenecks
Partner with Product/Tech to fix funnel leakages
Improve conversion rates and reduce cost per acquisition through data-led actions
Ensure accurate tracking via pixels, SDKs, attribution tools, and analytics platforms

________________________________________

Consumer AI–Led Targeting & Personalization

Work with Data Science/CRM teams to deploy AI-driven cohorts and lookalikes
Execute & automate remarketing framework
Support personalized communication and recommendation initiatives

________________________________________

Analytics & Reporting

Monitor daily KPIs: traffic, leads, approvals, CPA, ROI, LTV
Create dashboards and performance reports
Analyze campaign and cohort performance
Share insights and optimization recommendations with stakeholders

________________________________________

Cross-Functional Collaboration

Coordinate with Product, Tech, Analytics and Data Science teams for tracking, releases, and experiments
Translate campaign needs into clear requirements for implementation
Ensure seamless execution of growth initiatives across systems

Required Qualifications And Experience

Ideal Profile

4–6 years in performance/growth marketing
Strong hands-on experience managing paid campaigns
Comfortable with data, numbers, and experimentation
Detail-oriented executor with strong problem-solving skills
Experience in fintech/lending/app growth is a plus

Deputy Unit Manager - Digital Platforms & Consumer Technology