Job Title: AI & Digital Marketing Automation Trainee

Company: APPWRK IT Solutions Pvt. Ltd.

Experience: Fresher / 0–1 Year

Employment Type: Full-time / Internship / Trainee

Location: Mohali

Company Profile

APPWRK IT Solutions Pvt. Ltd. is an India-based IT Service Provider founded in 2012, focused on delivering high-quality technology solutions to businesses across the globe. The company has successfully delivered numerous Mobile, Desktop, and Web applications for clients across various industries.

APPWRK is known for its expertise, performance, and commitment to innovation and digital transformation. We work with global clients, including Fortune 500 companies such as Unilever, and have a strong presence across the US, Netherlands, Australia, and India.

Role Overview

We are looking for a curious, tech-savvy, and enthusiastic AI & Digital Marketing Automation Trainee who is interested in learning and applying Generative AI, marketing automation, SEO, lead generation, and digital marketing.

The ideal candidate should be willing to experiment with AI tools, build simple automation workflows, research marketing opportunities, and support the team in improving marketing productivity and business growth.

Key Responsibilities

AI & Marketing Automation

Use AI tools such as ChatGPT, Claude, Gemini, and other AI platforms for research, content, analysis, and marketing activities.
Create and improve prompts for different marketing and business use cases.
Build and manage basic automation workflows using n8n, Make, Zapier, or similar platforms.
Identify repetitive marketing tasks and explore ways to automate them.
Research and experiment with new AI tools and technologies.

SEO, GEO & AI Search

Assist with keyword research, competitor analysis, and content research.
Support SEO, GEO, AEO, and AI-search optimization activities.
Assist with content optimization, metadata, internal linking, and content updates.
Research opportunities to improve website visibility across search engines and AI platforms.
Support automated SEO monitoring and reporting.

Automated Lead Generation

Research and identify relevant companies, prospects, and decision-makers.
Assist in building automated lead-generation workflows.
Support lead collection, enrichment, qualification, and segmentation.
Work with Google Sheets, CRMs, APIs, and webhooks.
Assist with automated outreach, follow-ups, and lead-nurturing activities.

Digital Marketing & Growth

Support social media, email marketing, content marketing, and growth campaigns.
Conduct competitor, industry, and market research.
Assist in analyzing website and campaign performance.
Use AI and automation to improve marketing execution and reporting.

Content & Creative

Assist in creating content for LinkedIn, Instagram, websites, email, and other digital channels.
Use Canva, AI image/video tools, and other creative platforms to develop marketing assets.
Assist with short-form videos, presentations, ad creatives, and marketing campaigns.
Generate creative ideas, content concepts, and campaign ideas using AI.

Landing Pages & Website

Assist in creating and optimizing marketing landing pages.
Support landing-page copy, CTAs, forms, and basic conversion optimization.
Use AI and no-code/low-code tools to speed up landing-page development.
Support lead-capture and conversion-focused activities.

Required Skills & Qualifications

Strong interest in AI, Digital Marketing, Automation, and Growth Marketing.
Hands-on familiarity with ChatGPT or similar AI tools.
Basic understanding of SEO, social media, content marketing, and lead generation.
Good understanding of prompting and ability to get useful outputs from AI tools.
Willingness to learn and experiment with new tools.
Strong research, analytical, and problem-solving skills.
Good written and verbal communication.
Ability to learn and execute independently.

Preferred Skills

n8n, Make, or Zapier
Google Sheets automation
APIs and Webhooks
CRM / Lead-generation tools
SEO and keyword research tools
Google Analytics / Search Console
Canva / Figma
CapCut or video-editing tools
AI image and video generation
Basic HTML/CSS
Landing-page builders

What You Will Learn

Generative AI & Prompt Engineering
AI-powered Marketing Automation
n8n / Make / Zapier
Automated Lead Generation
SEO, GEO & AEO
AI Search Optimization
Digital & Growth Marketing
Landing Pages & Conversion Optimization
APIs & Webhooks
AI Content, Image & Video Generation
Marketing Analytics & Reporting

What We Offer

Hands-on exposure to AI and modern marketing automation.
Opportunity to work with international clients and diverse industries.
Exposure to real-world digital marketing and growth projects.
Learning opportunities across AI, automation, SEO, lead generation, and performance marketing.
Growth-focused and innovation-driven work environment.
Strong learning and career-development opportunities.