Role Description This is a full-time remote role for a Search Engine Optimization (SEO) Specialist at Off Late Design House. The SEO Specialist will manage day-to-day optimization activities, including performing keyword research, conducting SEO audits, and implementing on-page SEO improvements across client websites, and media buying for ads. The role involves developing and executing link building strategies, monitoring performance through web analytics tools, and preparing regular reports on traffic, rankings, and conversions. The SEO Specialist will collaborate closely with designers, developers, and content teams to ensure SEO best practices are integrated into site structure, content, and campaigns. This position requires proactive communication, continuous testing and refinement of strategies, and staying up to date with search engine algorithm changes and industry trends.

Key Responsibilities

Develop and implement on-page and off-page SEO strategies.
Conduct keyword research and identify opportunities for organic growth.
Optimise website content, landing pages, metadata, headings, URLs, and internal linking.
Conduct technical SEO audits and work with web/development teams to resolve issues.
Monitor keyword rankings, organic traffic, conversions, and other SEO KPIs.
Analyse search trends, competitor activity, and user behaviour to identify opportunities.
Develop and optimise content based on search intent and target keywords.
Manage link-building and digital PR initiatives where relevant.
Use tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar platforms.
Prepare regular SEO reports and translate data into actionable recommendations.
Stay up to date with Google algorithm updates, SEO best practices, and industry trends.
Collaborate with content, marketing, design, and development teams to support overall digital performance.

Requirements

3-4 years of experience in SEO or digital marketing.
Strong understanding of technical, on-page, and off-page SEO.
Experience with Google Analytics and Google Search Console.
Strong analytical and problem-solving skills.
Understanding of keyword research, search intent, content optimisation, and SEO reporting.
Familiarity with CMS platforms such as WordPress or Shopify.
Strong written and communication skills.
Experience with paid search/SEM and broader digital marketing is an advantage.

Search Engine Optimization and Media Buyer