Marketing & Content Manager – Aesthetic & Medical Devices

Company: United Skin Care

Location: Vasai / Mumbai

Employment Type: Full-Time

Experience: 3–5 Years

Salary: 40,000–50,000 per month

ABOUT UNITED SKIN CARE

United Skin Care is an aesthetic and medical equipment company serving dermatologists, doctors, aesthetic clinics and healthcare professionals across India. We manufacture and supply advanced aesthetic technologies including diode lasers, pico lasers, CO lasers and other professional aesthetic equipment.

We are looking for a Marketing & Content Manager who can take ownership of our marketing strategy, content engine, brand communication and coordination of our creative and performance marketing resources.

This is NOT a routine social-media posting role. We need someone who can understand the business, develop ideas, coordinate execution and connect marketing to enquiries and growth.

THE ROLE

You will act as the central owner of marketing and work closely with the founder and our existing Performance Marketer, Graphic Designer and Video Editor, along with freelance motion-graphics resources.

You should be able to answer:

What should we communicate

Who should we communicate it to

How should we position our products

What content should we create

Which campaigns should we run

What is working

What should we test next

KEY RESPONSIBILITIES1. MARKETING STRATEGY

Develop monthly and quarterly marketing plans aligned with sales and business objectives.
Understand products, target audience, customer journey and competitive landscape.
Plan campaigns for launches, promotions, exhibitions, doctor events and seasonal opportunities.
Research competitors, market trends and opportunities.
Develop ideas that generate awareness, engagement, enquiries and sales.
Work directly with the founder to turn business priorities into campaigns.
Ensure each campaign has a clear objective, audience, message and expected outcome.

2. CONTENT STRATEGY

Create and manage a monthly content calendar for Instagram, LinkedIn, YouTube and relevant channels.
Develop content pillars around education, authority, products, proof, testimonials and promotions.
Generate ideas for reels, carousels, stories, static posts, educational videos, product demonstrations, case studies and campaigns.
Write strong hooks, captions, scripts and creative briefs.
Convert customer questions, objections and sales conversations into content.
Repurpose strong ideas into multiple formats and platforms.
Maintain a consistent flow of quality content, not only promotional posts.

3. FOUNDER-LED CONTENT

Develop founder-led Instagram, LinkedIn and video content around the company story, industry knowledge, customer insights and business lessons.
Prepare natural scripts/talking points and build a consistent founder voice.
Identify stories and industry observations that strengthen credibility.

4. PRODUCT MARKETING

Understand product features, applications, benefits and target customers.
Develop positioning and content angles for major machines and categories: education, benefits, FAQs, comparisons, demonstrations, objections, testimonials and offers.
Turn technical information into simple, compelling communication.
Use sales feedback to understand why customers buy, hesitate or reject.

5. CREATIVE DIRECTION

Coordinate the Graphic Designer, Video Editor and freelance Motion Graphics/Creative resources.
Prepare clear briefs covering objective, audience, message, hook, format, references and deadline.
Review and approve creative work for quality, accuracy, consistency and relevance.
Give clear feedback and manage revisions.
Maintain consistent brand voice and visual identity.
Decide when content should be a reel, static post, carousel, motion graphic, testimonial, product demo or founder video.

6. PERFORMANCE MARKETING COORDINATION

Our existing Performance Marketer manages Meta and Google Ads. You will work closely with this person rather than replace them.

Decide which products, offers and messages should be supported with paid media.
Provide new creative concepts and ad angles for testing.
Review performance and identify patterns in creative, audience and messaging.
Understand spend, CPL, lead quality, conversion rate, CAC and revenue contribution.
Use campaign insights to guide new creative production.
Participate in weekly performance reviews and turn learnings into action.

7. LEAD GENERATION & SALES SUPPORT

Work with sales to understand lead quality, customer questions, objections and conversion barriers.
Develop campaigns and educational content that support machine enquiries and help doctors make informed purchasing decisions.
Turn objections around price, service, technology, ROI and maintenance into content.
Support sales with brochures, creatives, presentations and WhatsApp/digital assets.
Track the journey from attention to enquiry and sales where possible.

8. BRAND BUILDING

Strengthen United Skin Care as a trusted, professional and recognizable aesthetic brand.
Develop testimonials, installation stories, case studies, demonstrations and customer stories.
Maintain a premium, consistent brand image and differentiate through positioning, storytelling and proof.

9. SOCIAL MEDIA

Oversee Instagram, LinkedIn, YouTube and relevant channels; ensure posts, reels, stories and campaigns go live on schedule.
Monitor content performance, platform trends and formats and recommend improvements.
Balance educational, authority-building, product, proof and promotional content.

10. ANALYTICS & REPORTING

Track reach, engagement, video views, enquiries, CPL, lead quality and conversion trends.
Prepare weekly/monthly reports showing what worked, what did not and what to test next.
Use campaign data plus customer/sales feedback to improve decisions and focus on business outcomes, not vanity metrics.

11. CAMPAIGN & MARKET MANAGEMENT

Take campaigns from idea to execution; define objective, audience, offer, message, creative requirements and timeline.
Coordinate internal/freelance resources, maintain deadlines and review results after launch.
Monitor competitors, product launches, content, offers and relevant trends; bring new ideas to the business.

WHAT WE ARE LOOKING FOR

Creative, commercially minded and strong in content ideation, storytelling and copywriting.
Excellent at hooks, captions and scripts.
Comfortable coordinating designers, editors and marketers.
Proactive, organized and deadline-driven.
Comfortable working directly with a founder and using performance data to make decisions.
Focused on business outcomes rather than simply completing tasks.

REQUIRED EXPERIENCE & SKILLS

Must Have:

3–5 years in digital/content/brand/social marketing or a similar role.
Strong understanding of Instagram and short-form video.
Strong writing and communication skills.
Experience taking campaigns from concept to execution.
Experience coordinating designers and video editors.
Working knowledge of Meta Ads and Google Ads.
Ability to understand basic performance metrics.
Strong organization, project-management and English communication.

Preferred: experience in medical devices, aesthetics, dermatology, healthcare, beauty, wellness or B2B; work with doctors/clinics; founder/personal-brand marketing; lead generation; CRM/funnels; exhibitions/events/product launches.

WHO SHOULD APPLY

Ideal for someone who wants genuine ownership. Relevant backgrounds include Content Manager, Brand Manager, Digital Marketing Manager, Content Strategist, or Social Media Manager with strong strategy skills.

We want someone who can look at a product and think:

What is the customer problem

What is the hook

How should we position this

What content should we create

What should we test

How can this generate enquiries

WHO SHOULD NOT APPLY

This role is not suitable for candidates whose experience is limited to scheduling posts, basic Canva designing, writing generic captions, posting supplied reels, replying to comments/DMs only, influencer coordination only, running basic ads without understanding strategy, or creating content calendars without owning execution and results.

SUCCESS IN THE FIRST 90 DAYS

Marketing activity is planned in advance.
Content is consistent and purposeful.
Founder content is produced regularly.
Product marketing becomes systematic.
Creative production has clear briefs and deadlines.
New ad creatives are continuously tested.
Organic and paid marketing work together.
Customer objections become content.
Sales and marketing communicate regularly.
Performance is reviewed weekly/monthly.
The quality and relevance of enquiries improves over time.

WHY JOIN UNITED SKIN CARE

You will work closely with the founder, products, customers and sales team, with access to an existing creative and performance team. This is an opportunity to build a real marketing engine.

APPLICATION REQUIREMENTS

Please share:

Updated CV
Portfolio / examples of previous work
Links to social accounts, campaigns or brands you have worked on
Examples of reels, campaigns, advertisements, scripts or content you personally contributed to
Current/last drawn salary
Expected salary
Notice period
One campaign example with objective, your role and measurable results
Briefly explain how you would market a 3–5 lakh aesthetic machine to a dermatologist or clinic owner.

Candidates without a portfolio or previous-work examples may not be considered.

COMPENSATION

40,000–50,000 per month depending on experience, capability and demonstrated results. Performance incentives may be considered.

KEY EXPECTATION

We are not looking for someone to simply manage social media. We need someone to own marketing thinking, content strategy, creative coordination and campaign execution.

Marketing & Content Manager Aesthetic & Medical Devices