Company: Leading Indian OTT Player

Location: Noida, Uttar Pradesh

Employment Type: Full-Time

Reports To: CEO

Position Summary

Our Client is looking for a Director – Brand Marketing to lead brand strategy, positioning, creative direction, voice, and long-term brand equity.

The role will shape the brand across digital, in-app, social, content, campaigns, PR, and customer touchpoints, ensuring strong national scale while maintaining cultural relevance and authenticity.

Key Responsibilities

Own brand strategy, positioning, narrative, tone of voice, and brand architecture.
Lead creative direction across visual identity, motion, audio, copy, and brand guidelines.
Own brand experience across digital, in-app, onboarding, campaigns, and key customer touchpoints.
Lead social, PR, earned media, and cultural storytelling.
Develop and lead integrated brand campaigns across Paid, Owned, and Earned channels.
Set creative standards and governance across internal teams and agencies.
Partner with Growth while maintaining clear ownership of brand identity and equity.
Use AI and automation for creative production, localization, personalization, and social listening while protecting brand authenticity.
Build and lead a lean, high-performing brand and creative team.

Key Performance Indicators

Brand awareness, consideration, and affinity.
Branded search and organic/direct demand.
Creative and brand consistency.
Earned media quality and cultural relevance.
Brand contribution to major launches.
Long-term brand equity.

Requirements

10+ years in Brand Marketing, Brand Strategy, Creative Strategy, or Brand Leadership.
Proven experience building or scaling consumer-facing brands.
Experience in OTT, media, entertainment, consumer tech, internet, or culture-led businesses preferred.
Strong expertise in brand positioning, creative strategy, storytelling, and brand guidelines.
Experience across social, PR, earned media, and integrated campaigns.
Strong creative governance and agency management experience.
Ability to partner with Growth/Performance teams without owning CAC or ROAS.
Fluent Hindi is required.
Hands-on experience with generative AI and AI-enabled creative workflows.
Understanding of Indian regional cultures and consumer markets preferred.
Regional language knowledge such as Haryanvi, Rajasthani, or Bhojpuri is a plus.

Ideal Candidate

A strategic, culturally aware, and hands-on brand leader who combines strong creative judgment with business thinking, storytelling, and execution. Comfortable working in a lean, high-growth environment with high ownership.

Skills: digital & consumer marketing,brand strategy & positioning,integrated marketing,brand management,creative strategy,brand marketing

Director Brand Marketing