About Affinity

Affinity is pioneering new frontiers in AdTech: developing solutions that push past today's limits and open up new opportunities. We are a global AdTech company helping publishers discover better ways to monetize and enabling advertisers to reach the right audiences through new touchpoints. Operating across 10+ markets in Asia, the US, and Europe with a team of over 450 experts, we are building privacy-first ad infrastructure that opens up opportunities beyond the walled gardens.

Role: Sr Specialist, Account Management

Work Location: Mumbai (Malad)

About the Job:

The individual will play a crucial role to grow and develop our US market advertiser and agency partnerships for SitePlug. We are looking for candidates who can demonstrate a proven track record of success in account management, possess a strong work ethic, excel in communication skills, and have a deep understanding of digital advertising and performance marketing solutions. Join our team and be a key driver in delivering exceptional results for our clients.

This role is part of a team expansion and is focused on scaling existing accounts while also identifying and developing new business opportunities.

Required Skills:

Account Management: Serve as the primary point of contact for our advertisers, building strong and trusted relationships to understand their advertising objectives and overall business goals.
Revenue Growth: Collaborate with the sales team to identify potential upsell opportunities and contribute to revenue growth by achieving and exceeding performance targets.
Campaign Strategy: Collaborate with advertisers to develop customized advertising strategies that align with their target audience, KPIs, and brand identity.
Campaign Execution: Coordinate with internal teams to ensure seamless execution of advertising campaigns, adhering to deadlines, and maintaining campaign effectiveness.
Performance Monitoring: Continuously monitor campaign performance and metrics, analyzing data to identify areas of improvement and providing insights to advertisers for optimization.
Client Support: Proactively address advertiser inquiries, concerns, and feedback to maintain high levels of client satisfaction and retention.
Upselling and Cross-selling: Identify opportunities to expand relationships with existing advertisers by introducing them to additional advertising products or services that align with their needs.
Reporting and Analytics: Prepare regular performance reports for advertisers, highlighting key metrics and outcomes to demonstrate the value of their advertising investment.
Industry Knowledge: Stay up-to-updated with the latest trends, innovations, and best practices in digital advertising to offer strategic recommendations and stay ahead of the competition.

Other Tasks:

Collaborate with the internal team to contribute to revenue growth and achievement of quarterly targets.
Develop campaign strategies, media plans, and proposals aligned with advertiser objectives.
Strategize closely with clients to build a long-term roadmap aligned to their business objectives.
Work cross-functionally with internal teams, taking ownership of outcomes while contributing to a collaborative, team-oriented environment.

What you'll need to succeed:

2–3 years of relevant experience in the digital advertising industry.
Exceptional verbal and written communication skills.
Strong sales mindset with the ability to map business opportunities and confidently lead client conversations.
Bold, solutions-oriented approach with the ability to navigate complex client scenarios.
Experience working toward quarterly revenue targets with ownership and accountability.
Affiliate marketing experience is a strong plus.
Solid understanding of the digital advertising ecosystem and performance marketing environment.
Driven, self-motivated, and eager to learn and grasp new concepts.
Creative, out-of-the-box thinker with keen analytical skills and problem-solving ability.
Strong attention to detail and a passion for perfection - ensuring high-quality work.
Proficient in MS Office applications like Word, Excel, and PowerPoint.

Senior Specialist - Account Management