About The Role

As a Senior Performance Marketing Manager, you will be responsible for strategising, executing, optimising and scaling paid digital campaigns across multiple platforms.

You will work closely with the creative, social media, SEO, website and account management teams to ensure performance campaigns are aligned with broader brand and business objectives.

The ideal candidate is someone who understands that performance marketing is not just about running ads — it is about understanding the business, audience, funnel, creative, landing experience, data and economics behind every campaign.

What You'll Do

Performance Marketing Strategy
Develop and execute comprehensive paid media strategies across Google Ads, Meta Ads and LinkedIn Ads.
Translate client business objectives into measurable digital marketing strategies and KPIs.
Build full-funnel campaigns across awareness, consideration, lead generation, conversion and remarketing.
Develop media plans, budget allocations, campaign structures and performance forecasts.
Identify opportunities to scale campaigns while maintaining efficiency and profitability.
Analyse customer journeys and identify gaps across the acquisition funnel.
Recommend the right platform, audience, creative and campaign mix based on business objectives.
Campaign Management & Optimisation
Own end-to-end campaign execution across multiple client accounts.
Manage significant monthly advertising budgets and ensure effective utilisation.
Monitor and optimise budgets, bids, audiences, placements, keywords, creatives and conversion events.
Conduct structured A/B testing across audiences, creatives, landing pages, offers and campaign strategies.
Continuously optimise campaigns against CTR, CPC, CPM, CPL, CPA, CAC, ROAS, conversion rate and other business KPIs.
Identify performance drops, diagnose root causes and implement corrective actions.
Scale high-performing campaigns while controlling acquisition costs.
Stay updated with platform changes, algorithm updates, targeting capabilities and emerging performance marketing trends.
Google Ads
Manage and optimise Search, Performance Max, Display, YouTube and remarketing campaigns.
Conduct keyword research, search term analysis and competitor analysis.
Build and optimise keyword, ad group and campaign structures.
Manage bidding strategies, negative keywords, quality scores and conversion tracking.
Develop strategies to improve CPC, CTR, conversion rate, CPL and ROAS.
Identify opportunities for budget expansion and campaign scaling.
Meta Ads
Develop and manage full-funnel Meta advertising strategies.
Manage prospecting, retargeting, lookalike and remarketing campaigns.
Analyse audience behaviour and campaign-level performance.
Work closely with the creative team to develop performance-led creative briefs.
Identify creative fatigue and recommend new creative directions.
Conduct systematic creative and audience testing.
Optimise campaigns for lead generation, sales, traffic, engagement and other business objectives.
LinkedIn Ads
Plan and execute B2B campaigns across LinkedIn.
Develop account, job-title, industry, company and audience targeting strategies.
Manage lead generation and conversion campaigns.
Analyse lead quality and work with clients to improve campaign-to-sales outcomes.

Website, AEO & SEO

Work with the website and creative teams to improve landing pages and conversion journeys.
Analyse landing-page performance and identify conversion drop-offs.
Recommend improvements to page structure, messaging, CTAs and user experience.
Manage and update client websites using WordPress or similar CMS platforms where required.
Understand the relationship between paid media, SEO, landing pages and organic acquisition.
Support SEO strategy through keyword research, competitor analysis, content optimisation and technical recommendations.
Monitor website performance using Google Analytics 4 and Google Search Console.

Analytics, Tracking & Reporting

Own campaign tracking and measurement across client accounts.
Set up and audit conversion tracking, pixels, events and campaign attribution.
Work with Google Analytics 4, Google Tag Manager, Meta Pixel and advertising platform analytics.
Analyse campaign and website data to identify actionable insights.
Build and maintain performance dashboards and reporting systems.
Prepare weekly, monthly and campaign-level performance reports.
Go beyond reporting numbers — explain why performance changed, what it means for the business and what should be done next.
Present performance insights and recommendations to clients and internal stakeholders.

Client Management & Strategy

Act as a senior performance marketing point of contact for assigned clients.
Understand client businesses, sales cycles, customer acquisition economics and commercial objectives.
Participate in client meetings and present campaign performance and recommendations.
Proactively identify opportunities for growth, upselling and increased media investment.
Challenge briefs when required and recommend better performance-led approaches.
Build strong relationships with clients through transparency, strategic thinking and measurable results.
Work closely with Account Management, Creative, Social Media, SEO and Content teams to deliver integrated campaigns.

Team Leadership

Mentor and guide junior performance marketing executives.
Review campaign structures, optimisation plans and reports prepared by the team.
Establish performance marketing processes, checklists and best practices.
Delegate tasks effectively and ensure timely delivery across accounts.
Conduct regular performance reviews of campaigns and team output.
Help build a stronger performance marketing function within Represent Media.

What You'll Bring

5–7 years of hands-on experience in performance marketing, preferably within a digital marketing agency.
Strong expertise in Google Ads and Meta Ads.
Working knowledge of LinkedIn Ads.
Strong understanding of full-funnel digital marketing and customer acquisition.
Experience managing and scaling meaningful advertising budgets.
Strong understanding of CPL, CPA, CAC, ROAS, CTR, CPC, CPM, conversion rate and attribution.
Hands-on experience with GA4, Google Tag Manager and conversion tracking.
Good understanding of landing-page optimisation and CRO.
Working knowledge of SEO and website management.
Strong analytical and problem-solving abilities.
Excellent communication and presentation skills.
Ability to independently manage multiple client accounts in a fast-paced agency environment.

Bonus Points

Google Ads / Meta / LinkedIn certifications.
Experience managing large monthly media spends.
Experience with e-commerce, lead generation and B2B campaigns.
Experience with Google Tag Manager and advanced tracking setups.
Experience with CRM integrations and lead-quality tracking.
Experience with Looker Studio or other reporting platforms.
Experience working with WordPress.
Experience mentoring or managing a performance marketing team.
Strong understanding of creative testing and performance creative strategy.

What We're Looking For

Ownership

You don't wait for someone to tell you that a campaign is underperforming. You identify the problem, understand why it is happening and act on it.

Commercial Thinking

You understand that clicks and leads are not the final objective. Business growth is.

Analytical Thinking

You enjoy working with data and can turn numbers into clear decisions.

Strategic Thinking

You can look beyond individual campaigns and understand the entire customer acquisition funnel.

Curiosity

Digital advertising changes constantly. You should actively test, learn and stay ahead of platform and algorithm changes.

Communication

You can explain complex performance data in a simple, commercially relevant manner to both clients and internal teams.

Leadership

You are comfortable taking ownership of accounts, guiding junior team members and raising the overall quality of the performance function.

Experience

5–7 Years

Location

Bengaluru

Employment Type

Full-Time

Department

Performance Marketing

Skills: seo,facebook ads manager,performance marketing,google,google ads,instagram ads,facebook ads

Senior Performance Marketing Specialist