About India Market Entry

India Market Entry (IME) is a market-entry and business expansion company focused on the global education sector in India.

We work with international education companies, publishers, EdTech businesses, and solution providers to help them establish, market, and grow their presence in India.

As our portfolio continues to expand, we are looking for a Senior Content Manager & Social Media Expert to lead content and social media initiatives across IME and its portfolio of international education brands.

About the Role

We are looking for a strategic, creative, and hands-on content and social media professional who can independently manage content strategy, social media, campaigns, and brand communication across multiple brands.

The ideal candidate should have strong writing and storytelling skills, a deep understanding of social media platforms, and the ability to convert business objectives and product information into engaging content that drives brand awareness, engagement, and leads.

This is a senior individual-contributor role that requires both strategic thinking and strong execution capabilities.

Key Responsibilities

Content Strategy & Creation

Develop and manage content strategies for IME and multiple international education brands.
Plan and manage monthly content calendars across social media, blogs, websites, email, campaigns, webinars, and marketing assets.
Create high-quality long-form and short-form content, including blogs, articles, social posts, website copy, brochures, one-pagers, case studies, and sales content.
Develop thought-leadership content for founders, leadership teams, webinars, and industry communication.
Translate complex education products and concepts into simple, engaging, audience-focused content.
Maintain consistency in brand voice, messaging, tone, and positioning.

Social Media Management

Develop and execute social media strategies across LinkedIn, Instagram, Facebook, YouTube, and X.
Plan and execute organic social media campaigns, product launches, webinar promotions, awareness campaigns, and engagement initiatives.
Create compelling social media content including captions, carousels, reels, video scripts, polls, and campaign concepts.
Identify relevant social media trends and content formats and adapt them for education brands.
Ensure platform-specific content rather than simply repurposing the same content across channels.
Monitor social media performance and optimise content based on audience insights and analytics.

Campaigns & Marketing

Develop content concepts and messaging for integrated marketing campaigns.
Support lead-generation campaigns through content, landing pages, email, WhatsApp, and social media.
Work closely with the marketing and sales teams to create sales-oriented content and campaign assets.
Support webinar, event, product launch, and partnership marketing initiatives.

Multi-Brand Management

Manage content requirements for multiple international education brands simultaneously.
Understand each brand's product, target audience, positioning, and marketing objectives.
Adapt communication for different audiences including schools, educators, parents, students, education businesses, distributors, consultants, and institutional decision-makers.
Ensure each brand maintains a distinct and consistent identity.

Collaboration & Execution

Work closely with graphic designers, video editors, performance marketers, sales, and business development teams.
Provide clear creative briefs and content direction to designers and other creative resources.
Manage multiple projects and deadlines simultaneously.
Take ownership of projects from ideation through execution and performance review.

Analytics & Optimisation

Track content and social media performance using relevant metrics.
Analyse engagement, reach, traffic, and conversion data.
Identify high-performing content themes and formats.
Use insights to continuously improve content and social media strategies.

Requirements

Requirements

8–10 years of professional experience in content marketing, social media, digital marketing, or a marketing/content agency.
Has a background of AI Engeneering a must.
Experience managing multiple brands or clients simultaneously.
Experience in Education, EdTech, B2B, or related industries will be preferred.
Excellent writing, editing, proofreading, and storytelling skills.
Strong understanding of social media platforms, particularly LinkedIn, Instagram, Facebook, and YouTube.
Proven experience in developing and executing content and social media strategies.
Experience creating marketing and sales collateral such as brochures, pitch decks, case studies, landing pages, and campaign assets.
Strong understanding of audience segmentation and digital content trends.
Excellent communication and stakeholder management skills.
Strong project management and organisational abilities.
Ability to work independently in a remote environment.
Strong attention to detail and ownership mindset.
Immediate joiners are preferred.

Preference will be given to candidates from

Mumbai

Delhi
Noida
Gurugram
Bengaluru
Hyderabad