Company Overview:

Martech Minds Private Limited is a leading digital marketing company located in Anna Nagar, Chennai. We specialize in building revenue-driven marketing systems for B2B and D2C brands using paid media, automation, and performance marketing strategies.

We are looking for a results-driven Performance Marketing Executive who understands how to turn ad spend into qualified leads, conversions, and revenue.

Job Title: Performance Marketing Executive

Location: T.Nagar, Chennai (On-site only)

Company: Martech Minds Private Limited

Job Description:

We are seeking a highly analytical and execution-focused Performance Marketing Specialist with 2–3 years of experience. The ideal candidate should have strong hands-on expertise in Meta Ads, Google Ads, LinkedIn Ads, Conversion Optimization, and Marketing Automation systems.

You will be responsible for building, executing, and optimizing lead generation and conversion funnels for Martech Minds and our clients. This role is focused on performance, pipeline generation, and revenue growth — not just campaign execution.

Key Responsibilities:

Paid Media & Campaign Execution

Plan, execute, and optimize campaigns across Meta Ads, Google Ads, and LinkedIn Ads
Build full-funnel strategies (Awareness → Consideration → Conversion)
Manage budgets and ensure maximum ROI

Lead Generation & Funnel Building

Design and execute B2B lead generation campaigns
Build high-converting funnels including landing pages and lead flows
Drive qualified leads and sales opportunities

Conversion Optimization

Optimize campaigns for sales conversions and ROAS
Improve landing page performance and reduce drop-offs
Conduct A/B testing across creatives, copy, and targeting

AI-Driven Marketing Systems

Leverage AI tools for:

Creative generation
Audience insights
Funnel optimization
Campaign scaling

Performance Tracking & Reporting

Track and optimize key metrics:

CPL (Cost per Lead)
CAC (Customer Acquisition Cost)
ROAS (Return on Ad Spend)
Conversion rates

Generate insights and continuously improve campaign performance

Requirements:

2–3 years of experience in Performance Marketing/ PPC

Strong hands-on experience in:

Meta Ads
Google Ads
LinkedIn Ads

Experience in:

Lead generation (B2B)
Ecommerce campaigns (D2C)
Conversion Rate Optimization (CRO)

Working knowledge of:

CRM tools (HubSpot / Zoho or similar)
Marketing automation platforms
Google Analytics (GA4), GTM

Strong analytical mindset with ability to interpret data and optimize campaigns

What We're Looking For:

Someone who thinks in revenue, not just reach
Ability to manage end-to-end marketing funnels
Strong execution capability with ownership mindset
Detail-oriented with focus on data, performance, and optimization

Bonus If You Have:

Experience in AI-based marketing workflows
Experience managing high-budget campaigns
Proven track record of generating leads or sales with measurable results
Experience in both B2B and D2C marketing funnels

Why Join Martech Minds:

Work directly on high-impact growth campaigns
Opportunity to build scalable marketing systems
Exposure to multiple industries and business models
Performance-driven culture with growth opportunities

How to Apply:

If you are confident in your ability to generate leads, optimize funnels, and drive revenue, we would love to hear from you.

Send your resume along with:

• Campaign results or case studies

• Tools you have used

• Key performance metrics achieved

Email: [HIDDEN TEXT]