JOB OVERVIEW:

We are seeking a highly motivated and results-driven Events Marketing Manager to own and scale our presence and event marketing initiatives for the US market. This role will play a critical part in building brand awareness, generating demand, strengthening customer relationships, and supporting pipeline growth for our B2B SaaS product.

The ideal candidate brings a blend of strategic thinking, creativity, strong execution skills, and data-driven marketing expertise, with deep experience in B2B SaaS in event execution.

WHAT YOU WILL DO:

Event Marketing (Virtual & In-Person)

● Plan and execute high-impact B2B events, including trade shows, industry conferences, webinars,

customer roundtables, roadshows, and partner events.

● Own end-to-end event management — concept, budgeting, logistics, promotion, execution, and

post-event reporting. Collaborate with Sales and Partnerships teams to maximize lead generation, pipeline impact, and ROI from events.

● Manage vendor relationships, sponsorship negotiations, booth design, and event collateral.

● Lead event promotion strategy across email, website, and paid channels.

● Track event performance metrics including registrations, attendance, leads generated, and revenue influenced.

REQUIRED SKILLS & QUALIFICATIONS:

● Bachelor's degree in Marketing, Communications, Business, or a related field.

● 8+ years of experience in B2B SaaS marketing with a strong focus on event marketing.

● Proven success in managing US-focused B2B marketing campaigns and events.

● Strong understanding of B2B buyer journeys, demand generation, and account-based marketing (ABM).

● Hands-on experience with tools such as HubSpot / Marketo, Salesforce, Hootsuite / Sprout, Google Analytics, LinkedIn Campaign Manager, and event platforms.

● Excellent written and verbal communication skills with a strong storytelling mindset.

● Strong project management, organizational, and execution capabilities.

PREFERRED SKILLS & QUALIFICATIONS:

● Experience marketing to mid-market and enterprise SaaS buyers.

● Familiarity with product-led growth (PLG) and high-growth startup environments.

● Experience managing US industry trade shows and SaaS conferences (e.g., SaaStr, Dreamforce, HubSpot INBOUND, etc.).

● Ability to work cross-functionally with sales, partnerships, product, and leadership teams.

REPORTING: This position will report to the Chief Revenue Officer or assigned Manager within the Department.

EMPLOYMENT TYPE: Full-Time

LOCATION: Remote

Shift Timings: 6.00 pm to 3.00 am IST (EST Time Zone)

Event Marketing Manager-B2B SaaS