Title: Digital Marketing Executive

Location: Marol, Andheri East, Mumbai

Company: Big Rattle Technologies Private Limited

Job Summary

We are looking for a highly motivated Digital Marketing Executive to design, develop, and

execute data-driven omnichannel marketing campaigns, marketing automation, customer

journey orchestration, and campaign execution.

Key Responsibilities

Marketing Automation & Campaign Management

 Design, develop, execute, and optimize omnichannel marketing campaigns using

Salesforce Marketing Cloud.

 Build and manage customer journeys using Journey Builder.

 Configure and manage Email Studio, Automation Studio, Contact Builder, Mobile Studio,

and other SFMC modules.

 Create dynamic customer segments and audience lists based on business

requirements.

 Build personalized campaigns using dynamic content and AMPscript.

 Monitor campaign performance and continuously optimize customer engagement.

Customer Data & CRM

 Design and maintain customer data models within Salesforce Marketing Cloud and

Snowflake.

 Develop customer segmentation strategies using SQL.

 Perform data extraction, cleansing, validation, transformation, and enrichment activities.

 Ensure customer data quality, integrity, and governance across marketing platforms.

 Support integration between Salesforce Marketing Cloud, Salesforce CRM (SFDC) and

external systems.

Data Engineering & Analytics

 Develop SQL queries for campaign targeting, reporting, and customer segmentation.

 Perform data manipulation using SQL and basic Python.

 Build and maintain Snowflake data models to support CRM campaigns.

 Generate campaign reports and insights.

 Analyze campaign performance and recommend optimization strategies.

Customer Journey & Engagement

 Design customer lifecycle journeys across multiple communication channels.

 Build automated customer journeys for acquisition, onboarding, engagement, retention,

and reactivation.

 Create consumer survey logic and interactive engagement experiences.

 Design campaign innovations such as gamification, quizzes, interactive emails, and

customer engagement initiatives.

Omnichannel Communication

 Configure and manage communication channels, including:

o Email

o WhatsApp

o RCS Messaging

 Build and optimize WhatsApp conversational flows and customer engagement journeys.

 Support the implementation of new digital communication channels as required.

Integrations & Technical Development

 Build responsive email templates and landing pages using HTML/CSS.

 Implement basic JavaScript for landing pages, forms, and campaign enhancements.

 Troubleshoot automation, integration, and campaign issues.

Governance & Collaboration

 Collaborate with Global IT, Customer Experience, Business, and Information Security

teams on CRM initiatives.

 Ensure marketing campaigns comply with organizational policies, security standards,

and data privacy regulations.

 Participate in solution design discussions and recommend best practices for marketing

automation.

 Document campaign processes, technical specifications, and implementation guidelines.

Educational Qualifications

 Any graduate.

 1+ years of experience in digital marketing.

Why Join Big Rattle

Big Rattle Technologies specializes in developing Mobile and Web applications, serving Fortune 5000 clients across industries like FMCG, Banking, Ecommerce, and more. We are ISO 27001:2022 certified.

Benefits include:

● Healthcare coverage

● Certification fee reimbursements

● 5-day work week

● Work from office

What You Will Gain

● Hands-on experience in end-to-end recruitment and HR operations

● Exposure to payroll, compliance, and HR processes

● Opportunities to contribute to HR initiatives and grow into larger roles

● Involvement in decision-making and process improvements

Digital Marketing SFDC Executive