Job Summary

This role focuses on driving retail and community marketing initiatives by managing industry partnerships, retail visibility, and on-ground activations. It involves coordinating with retailers, clubs, academies, vendors, and internal teams to execute brand-led campaigns while maintaining Adidas brand standards. The role also supports the development of marketing and sales collaterals, gathers customer and market insights, and translates on-ground feedback into actionable marketing strategies and growth opportunities.

Key Responsibilities

Retail & Industry Network Management

Build and maintain strong relationships with retailers, clubs, academies, and industry partners.
Coordinate in-store branding, visibility, and retail-led marketing initiatives.
Manage distribution, upkeep, and quality of marketing collaterals across retail locations.

Direct Outreach & Community Engagement

Coordinate and support offline activations, including tournaments, demos, and community events.
Manage on-ground execution with internal teams, vendors, and external partners.
Ensure all activations consistently reflect Adidas brand standards and experience.

Marketing Collateral & Sales Enablement

Create and update marketing collaterals across different stages of the customer journey.
Support development of pitch decks, case studies, and structured partner proposals.
Customize materials based on brand audits, partner needs, and growth objectives.

Customer Feedback & Market Insights

Collect structured feedback from retailers, events, and player communities.
Consolidate insights to inform brand, activation, and retail strategies.
Share market learnings and on-ground observations with internal stakeholders.

Qualifications (Please Apply Only If You Meet These Requirements)

Bachelor's degree / MBA / Post Graduate in Marketing or related field (Freshers can apply).
Excellent communication, organizational, and analytical skills.
A smart, intrapreneur mindset with a passion for marketing innovation and problem-solving.
Ability to create structured proposals and professional marketing materials.

Bonus Skills (A Plus For Your Application)

Understanding of lead generation, retargeting, sales funnels, and conversion tracking.
Experience with CRM, marketing automation tools, or structured lead management.
Exposure to WhatsApp marketing or community-led growth.

Genera Online Core Values

Smart Tech, Smarter Moves: We don't just use tech — we embrace it. AI and tools fuel faster action, stronger momentum, and unlock new opportunities.
1+1 = 11: Through mentoring, collaboration, and trusting each other, we unlock potential far beyond our own — transforming good teams into great ones.
Soft on People, Tough on Problems: We lead with empathy and respect for people, while confronting challenges with relentless resolve. Compassion fuels our relationships, but action powers our results.
Clear, Kind & Consistent: We lead with candor, deliver it with respect. Consistency fuels progress, and clarity in communication keeps us aligned.
Intrapreneurial Instinct: Excellence isn't just a goal — it's our standard. We take full responsibility, adapting to challenges with resilience. With a commitment to continuous learning, we proactively create opportunities that fuel the org forward.
Courage to Speak, Strength to Listen: We share truth with care - even when it's hard. Feedback is intentional, not impulsive. We think about the WHY, care about the HOW, and deliver it when it matters most - in the movement. And when others speak, we listen to understand, not to respond.

About Us

Genera Online is an official importer and distributor of premium adidas Padel & Pickleball products in India. Founded in 2025 and headquartered in Jaipur, with a distribution hub in Bhiwandi, Maharashtra, we connect global sporting brands with India's growing Padel and Pickleball ecosystem.

With a growing presence across 21+ cities, 10,000+ products sold and 30+ business partners, our mission is to make premium products more accessible through a strong B2B distribution network across India.

Genera Online — Connecting global sports brands with India's growing Padel & Pickleball community.

Skills: sales,outreach services,cold calling,customer support,networking,customer feedback collection,customer satisfaction

Marketing & Sales Associate