1 Line JD - We're looking for a gritty, hands-on Jr. Creative Strategist and Performance Copywriter who thinks in strategy but bleeds copy to own our end-to-end paid ad funnels, direct visual design, and leverage AI to scale high-converting creatives in a high-chaos, bootstrapped AI-EdTech environment.

About The Org -

Business Model - B2C - Mostly Online programs with some offering offline immersions in AI certificate courses Funding - Bootstrapped Org Size 300

About The Role -

Role Level - Junior Experience: 1-2 years Reports to: AVP – Marketing Preffering folks who can join immediately

We're looking for someone who thinks in strategy but bleeds copy. You'll get to work on creative direction for all paid marketing - from the first hook to the final CTA - and work closely with designers to bring it to life. You're not just a writer. You're the person who writes every word we say.

What you'll do -

Creative strategy for paid marketing - Meta, YouTube, Google - from concept to brief to live
Write high-converting ad copy across formats: hooks, scripts, headlines, landing page copy, email sequences
Assist designers on visual direction - you translate strategy into design language
Research and maintain a swipe file of winning creatives; share weekly learnings with the performance team
Test copy frameworks - hooks, CTAs, angle banks - that the broader team can use
Use AI tools (ChatGPT, Claude, Jasper) to scale content production without compromising quality
Stay on top of competitor creatives - Scaler, upGrad, Masai - and bring insights to the table proactively

What we're looking for -

1-2 years in performance copywriting or creative strategy - edtech, D2C, or high-growth startup preferred
A portfolio with paid ad examples - not just brand copy, but stuff that converted
Ability to write across tones: aspirational, urgent, conversational, authoritative
Ability with briefing designers - you can articulate visual direction, not just copy direction
Comfortable with Meta Ads Manager, Google Ads, and basic analytics (CTR, hook rate, CVR)
Hands-on with AI writing and automation tools - you use them to go faster, not as a crutch
Strong sense of structure: you build systems, not just one-off pieces

BONUS POINTS

Experience in masterclass or webinar funnel copy
Know what GEO/AEO is and have written content optimised for AI-generated answers
A strong linkedIn game and a strong personality that matches the team personality and rigour
Strong patience to work in a high chaos build-and-break environment

Non-Negotiables -

It's a very hands-on and challenging role, not for comfort seekers. You need to be ready to get your hands dirty and write the copy, hook the video, or tweak the script yourself whenever needed.

Jr. Creative Strategist & Copywriter | AI Skilling company