Job Description – Lead Generation Specialist (US Market | IT Sales)

Position: Lead Generation Specialist / Sales Development Representative (SDR)

Location: Onsite – Kakkanad, Near Infopark

Work Hours: IST / PST (based on requirement)

Employment Type: Full-time

Compensation: Up to 30,000 per month + Incentives

About the Role

We are seeking a highly motivated Lead Generation Specialist to support our IT/SaaS sales team by identifying, qualifying, and nurturing potential customers in the US market. The ideal candidate is proactive, detail-oriented, and experienced in generating high-quality B2B leads through both outbound and inbound channels.

Key Responsibilities

Generate qualified B2B leads in the US region through cold calling, email outreach, LinkedIn, intent data, and other outbound activities.
Research target accounts and identify key decision-makers to build accurate and targeted prospect lists.
Execute multi-channel prospecting campaigns: email sequences, social selling, calling, and marketing automation.
Qualify leads based on fit, need, budget, authority, and timeline (BANT).
Schedule appointments and product demos for US-based Account Executives.
Maintain and update CRM tools (HubSpot, Salesforce, etc.) with accurate records.
Collaborate with the marketing team to refine messaging and improve campaign performance.
Track, analyze, and report weekly lead generation metrics and conversion ratios.
Understand product offerings and articulate value propositions clearly to US prospects.

Required Skills & Qualifications

1–5+ years of experience in lead generation, SDR, or inside sales for the US IT market.
Strong knowledge of B2B SaaS or IT product sales.
Hands-on experience with CRM and outreach tools (LinkedIn Sales Navigator, Apollo, ZoomInfo, Outreach, Salesloft, etc.).
Excellent verbal and written communication skills suitable for US clients.
Proven ability to run outbound campaigns and meet lead-generation targets.
Strong research and prospecting skills with a focus on high-intent leads.
Self-motivated, target-driven, and comfortable working in US time zones.

Preferred Qualifications

Experience generating mid-market or enterprise leads.
Familiarity with ICPs (Ideal Customer Profiles) and buyer persona creation.
Basic understanding of cloud, SaaS, AI/ML, cybersecurity, or IT infrastructure.
Ability to craft basic outreach content (emails, scripts, LinkedIn messages).