Job Title: Digital Marketing Content Writer

Experience: 3–4 Years

Location: Hyderabad

Job Type: Full-time

About Us:

We are an agile and fast-growing product start-up, building innovative solutions that solve real-world problems. Our culture values creativity, ownership, and speed. We're looking for a passionate Digital Marketing Content Writer to help craft compelling stories that bring our product and brand to life.

Role Overview:

As a Digital Marketing Content Writer, you'll be responsible for creating and optimizing content that drives traffic, engages users, and converts leads. You will work closely with marketing, product, and design teams to develop content strategies that align with our business goals and product positioning.

Key Responsibilities:

Develop SEO-optimized blog posts, website copy, email campaigns, product content, and social media posts.
Understand the product inside-out and create value-driven content that educates, engages, and converts.
Collaborate with the marketing team on campaigns, lead generation efforts, and content calendars.
Translate complex product features into simple, user-friendly language.
Maintain a consistent tone of voice across all digital channels.
Monitor content performance and iterate based on analytics (CTR, engagement, etc.).
Stay up to date with digital marketing and content trends relevant to product start-ups.

Requirements:

3–4 years of experience in digital marketing content writing, preferably in a start-up or product-focused environment.
Strong understanding of SEO, keyword research, and content analytics tools (Google Analytics, SEMrush, etc.).
Excellent writing, editing, and proofreading skills.
Ability to adapt content for different platforms (website, email, social media, etc.).
Passion for technology, product storytelling, and start-up culture.
Experience working with cross-functional teams (Marketing, Product, Design, etc.).

Nice to Have:

Experience with tools like HubSpot, WordPress, Figma, Canva, or similar.
Basic knowledge of B2B SaaS or tech products.
Portfolio of published content or links to writing samples.

What We Offer:

Opportunity to shape content strategy from the ground up.
Flexible work culture and high ownership.
A chance to be part of a high-growth start-up journey.
Competitive salary and learning budget.