Role Overview

We are looking for a dynamic and result-oriented professional to drive delegate acquisition and marketing activities for conferences across sectors such as Clean Energy, Mass Transit, Infrastructure, Sustainability, and related industries.

The role will involve a combination of B2B marketing, delegate acquisition, content creation, digital marketing, event registrations, and stakeholder management.

Key Responsibilities

Drive delegate acquisition for conferences through targeted sales and marketing initiatives.
Conduct market and prospect research to identify relevant companies, decision-makers, industry professionals, and potential delegates.
Develop and execute integrated marketing plans covering digital marketing, content marketing, email campaigns, social media, and other promotional channels.
Create engaging marketing content and collateral, including website content, promotional material, newsletters, press releases, emailers, and invitations.
Manage email marketing campaigns and other delegate outreach initiatives to maximize registrations.
Utilize data and analytics to track campaign performance, monitor key metrics, and identify opportunities for improvement.
Collaborate with Sales, Operations, Creative, and other internal teams to ensure smooth and effective execution of marketing campaigns.
Coordinate with external vendors, industry associations, media partners, and other stakeholders to support conference promotion.
Manage event registrations and respond to delegate queries in a timely and professional manner.
Maintain databases, campaign trackers, and regular reports related to delegate acquisition and marketing performance.
Support the overall promotion and successful execution of conferences.

Required Skills & Competencies

Proficiency in digital marketing, including SEO, social media, email marketing, and analytics.
Strong written and verbal communication skills.
Excellent business communication and letter-writing skills.
Ability to create clear, compelling, and engaging marketing content.
Strong research and prospect-identification skills.
Good knowledge of MS PowerPoint, Google Slides, Canva, and MS Excel.
Highly organized with the ability to manage multiple projects, campaigns, and deadlines simultaneously.
Strong interpersonal and stakeholder-management skills.
Ability to work collaboratively in a fast-paced, target-driven environment.
Strong attention to detail and follow-through.

Ideal Candidate

The ideal candidate should have experience in conference/event marketing, B2B marketing, delegate acquisition, exhibitions, events, media, or a similar business environment, with a strong interest in infrastructure and industry-focused events.

Key Skills: Conference Marketing | Delegate Acquisition | B2B Marketing | Digital Marketing | Email Marketing | Social Media | Content Marketing | Event Management | Excel | PowerPoint | Canva | Business Communication

Skills: delegate acquisition,content marketing,conference marketing,digital,delegate,conferences,campaigns,digital marketing,event managment,email marketing,b2b marketing

Assistant Manager Conference Marketing & Delegate Acquisition