Build the content studio Radix has never had - one that people trust, and AI systems actually cite.

Let's be honest: there's already an ocean of forgettable content out there. Same headlines, same structure, same nothing-burger takes, dressed up in slightly different brand colors. We're not interested in adding to that pile. We'd rather publish less and have it actually matter.

So we're looking for someone to run content at Radix like their own studio - someone who can spot the idea worth chasing, bring the editorial taste to shape it, and know exactly which tools and people to pull in to get it published at a standard worth being proud of. You'll carry real responsibility for how that work performs, and real freedom in how you get there.

You'll lead content across several Radix brands - think .tech, .store, .online, and others with serious room to grow across North America, Europe, and beyond - and across just about every format we touch: AEO articles, social, newsletters, reports, campaigns, marketing emails, press releases. Some days you're rescuing a headline that's dead on arrival. Other days you're rebuilding a workflow, pushing back on a brief that doesn't hold up, or digging into why a genuinely good article isn't getting cited. Both count as the job.

What you'll own

1. Long-form content

Own AEO content start to finish - yours from the first spark of an idea to the moment it's live.
Find the angles worth writing, then research and edit until the piece earns its place.
Build an AI-enabled workflow that actually scales - with the right tools, and external help when it makes sense.

2. Creative copy and brand storytelling

Write the campaign concepts, headlines, and copy that carry social, email, landing pages, and press releases.
Shift voice naturally across brands, markets, and audiences - no one-size-fits-all copy here.
Push back on weak briefs, and turn fuzzy strategy into work people actually remember.

3. Delivery and performance

Juggle priorities, feedback, and partners - including our registrar partners without dropping the ball.
Track what's landing (attention, engagement, rankings, citations) and let that actually change what you make next.

How you work

You poke at the brief before you start writing, and you're not afraid to say here's a better version of this idea.
You care as much about the systems behind the work as the sentences in it.
You move fast without getting sloppy - speed and rigor aren't a trade-off for you.
Ambiguity doesn't rattle you; you build the structure you need as you go.
You use AI to sharpen your judgment and speed up execution - not to think for you.

What you'll bring

5+ years in content strategy, editing, copywriting, SEO, AEO, or something adjacent.
A real working knowledge of SEO, search intent, and AI-powered discovery - tools like Semrush, Google Search Console, Peec AI, WordPress.
Comfort with ChatGPT, Claude, automation, and AI workflows that go beyond type a prompt.
Editorial instincts sharp enough to originate ideas, angles, and formats - not just execute someone else's.
A genuinely rigorous approach to research, sourcing, and quality control.
Experience running content across multiple brands, partners, and projects at once.
Storytelling chops, and the ability to work well with design and web teams to bring ideas to life.

You don't need to write code. You do need to be curious about how AI is quietly rewriting what gets discovered, cited, trusted and want to be ahead of that curve, not catching up to it.

What success looks like

Month one - get your bearings, start delivering

Get sharp on our brands, audiences, and partner requirements.
Build a system for juggling multiple projects without chaos.
Ship your first pieces, brief to published.
Spot the quick wins in quality, copy, and workflow - and start on them.

Month three - raise the bar

Set editorial and copy standards worth holding everyone to, brand by brand.
Get a real pipeline running across brands and partners.
Cut the repeated ideas, shaky arguments, and endless revision loops.
Sharpen how we judge quality, accuracy, performance, and brand fit.

Month six - build something that compounds

Run a multi-brand content operation that produces better work with less friction.
Know, concretely, what earns attention, engagement, and citations across brands and formats.
Bake those insights into planning, not just retrospectives.
Keep tightening the systems and standards behind all of it.

About Radix:

REVOLUTIONISING THE INTERNET:

We started out in 2012 as a part of the Bhavin Turakhia led Directi Group, which has been a prominent player in the web presence industry since the 90s. The meteoric rise in the number of websites back then led to an acute shortage of quality domain names. The depleting name pool within the .com / .net led to growing customer dissatisfaction as first choice names became impossible to find! We knew that domain names had to evolve in order to serve their purpose of memorable online identities.

Enter Radix.

When the Internet Corporation of Assigned Names and Numbers (ICANN) opened the door to new top level domains other than the .com, .net, .org etc., we knew it was the perfect opportunity to solve a growing customer problem.

Equipped with powerful and meaningful new extensions such as .tech, .online, .store, .fun, .site, .press etc. we set out on a mission to eliminate the distinction between the real names and internet addresses of individuals and businesses. We started with an audacious goal of building a world where domain names are less like phone numbers which need to be written and stored and more like brand names which are easily remembered. And here we are, with more than 11 million domains already registered on our extensions, we are well on the path towards revolutionizing the internet. Brands like Mr. Beast (www.mrbeast.store), Viacom (www.viacom.tech), Emirates (emirates.store), Doordash (order.online), CES (ces.tech), Shakira (www.shakira.store) and many more have already made the switch. Its only a matter of time before the rest of the world does it too. To sum it up, the internet history is being rewritten and Radix is at the core of it.

Quick Stats:

Founded: 2012

Strength: 80+ employees

HQ: Dubai, UAE

Profitable: Yes

Is Radix a Start-up

Well, yes and no!

No, in the truest definition of the term. Next year, Radix completes more than a decade in existence of which the last 9 years have been highly profitable. It's a fast growing, yet highly stable business generating significant cash flows.

Yes, in the cultural context. In terms of its energy, passion, innovative and entrepreneurial spirit, Radix feels like a start-up which is looking to take on the global powerhouses in the Internet Registry space.

CULTURE:

At Radix, we're not just colleagues; we're a family united by a shared passion for innovation, collaboration, and excellence. Here, every voice is heard, every idea is valued, and every individual is empowered to thrive. From our supportive leadership to our vibrant team dynamics, we foster an environment where creativity flourishes, challenges are embraced, and successes are celebrated together. With a commitment to diversity, inclusion, and continuous learning, we cultivate a culture that inspires growth, fosters personal development, and drives collective success.

Specialist- Content Marketing