social media strategy , retention strategies , Meta, Google, Audience targeting, Conversion rate, Bidding, CAC, Customer Retention, Performance optimization, TikTok, Creative testing, Attribution tracking, Marketing analytics tools, Cpa, channel optimization, ROAS, Paid media strategy, Campaign Execution, Programmatic, User acquisition

Shopee Ads, Shopee Seller Center, TikTok Shop Seller Center, Shopee Business Insights, TikTok Shop Ad Manager, TikTok Shop Compass

docs , Business Intelligence Tools, Google Workspace, Slides, Looker, Sheets

google sheets , Excel, Tableau, BI tools like Power BI, CRM systems like Zendesk

XiaoHongShu, Instagram, Youtube, TikTok, Content production coordination, Data-driven decision-making, Project management, community engagement, facebook, UTM tagging, Vendor Negotiation, Paid amplification

google sheets , Excel, Lead Generation, Cold calling, Negotiation, Online marketplace dynamics, eCommerce platforms

google apps script , Robotic Process Automation (RPA), Visual Basic for Applications (VBA), User Acceptance Testing (UAT), Workday, Python, UiPath Orchestrator