Senior Associate – B2B Marketing

Location: Delhi NCR

Company: Nuvoretail

Department: Marketing

Reports To: Marketing Manager / Head of Marketing

Experience: 2–4 Years

Job Summary

We are looking for a proactive, creative, and results-driven Senior Associate – B2B Marketing to own and strengthen Nuvoretail's end-to-end B2B marketing ecosystem and digital identity. The role will be responsible for digital brand presence, content marketing, lead generation, email campaigns, industry events, PR, thought leadership, market intelligence, and marketing analytics, with a strong focus on building brand visibility, qualified leads, and business growth.

Roles & Responsibilities

Digital Identity & Brand Presence: Own the company's end-to-end digital identity across Website, LinkedIn, Instagram, Bing, Search platforms, Gen AI/AI-search platforms, ensuring consistent brand positioning, messaging, visibility, content, and digital discoverability.

Content Marketing: Own the B2B content marketing strategy and execution, including content calendars, LinkedIn content, blogs, thought leadership, case studies, industry insights, newsletters, whitepapers, website content, marketing collateral, content repurposing, and AI-led content creation and optimization.

Lead Generation & Demand Generation: Drive B2B lead generation and demand generation through LinkedIn, email, outbound campaigns, partnerships, webinars, events, prospecting, market research, target-account identification, lead qualification, and coordination with Sales for lead conversion and pipeline development.

Email Marketing: Own end-to-end email campaigns, including audience segmentation, campaign strategy, email journeys, messaging, templates, lead nurturing, newsletters, A/B testing, database management, performance tracking, and optimization of open rate, CTR, response rate, conversion, and leads generated.

Industry Events: Own the end-to-end discovery and management of industry-specific events, including conferences, trade shows, networking events, webinars, seminars, workshops, event evaluation, annual/quarterly event calendar, participation planning, promotion, execution, lead capture, post-event follow-ups, and ROI tracking.

PR & Thought Leadership: Drive PR and brand visibility initiatives, including media outreach, press releases, industry publications, awards, podcasts, interviews, leadership profiling, speaking opportunities, webinars, industry panels, thought-leadership opportunities, and coordination with media/PR partners.

Campaign & Outreach Management: Plan and execute B2B marketing and outreach campaigns, including campaign strategy, audience targeting, messaging, LinkedIn outreach, email sequences, follow-ups, campaign assets, Sales coordination, performance tracking, and optimization.

Sales & Marketing Enablement: Support Sales and leadership with pitch decks, company presentations, case studies, brochures, capability documents, industry-specific presentations, proposals, and other marketing collateral aligned with client requirements and business objectives.

Market & Competitor Intelligence: Conduct industry, customer, competitor, and market research, track competitor positioning, campaigns, content, events, and digital presence, identify emerging opportunities, and convert insights into actionable marketing initiatives.

Marketing Analytics & Reporting: Own marketing dashboards and performance reporting across digital presence, website, social media, content, email, events, PR, lead generation, campaigns, MQLs, SQLs, conversion, pipeline contribution, ROI, and recommend data-driven optimization strategies.

Cross-Functional Collaboration: Collaborate with Sales, Client Success, Design, Content, Technology, Leadership, external agencies, media partners, and other stakeholders to ensure timely execution and alignment of marketing initiatives with business objectives.

AI & Marketing Innovation: Identify and implement AI/Gen AI tools and emerging marketing technologies for content creation, research, personalization, automation, digital discovery, campaign optimization, and marketing productivity.

Key Performance Areas

Digital Identity & Brand Visibility: Website, social media, search and AI-platform visibility, engagement, and brand positioning.

Content Marketing: Content strategy, calendar adherence, content quality, reach, engagement, traffic, and content-generated leads.

Lead Generation & Pipeline: MQLs, SQLs, lead quality, conversion rate, qualified opportunities, and marketing-sourced pipeline.

Events & PR: Relevant events identified, event execution, event-generated leads, media coverage, PR reach, and thought-leadership opportunities.

Email & Campaign Performance: Campaign execution, open rate, CTR, response rate, conversion, leads, and campaign ROI.

Marketing Analytics: Dashboard accuracy, reporting, insights, optimization, and achievement of marketing KPIs.

Candidate Profile

2–4 years of experience in B2B Marketing, Digital Marketing, Growth Marketing, Demand Generation, Content Marketing, or a similar role.
Strong understanding of B2B marketing, digital brand building, and demand generation.
Hands-on experience in content strategy, LinkedIn marketing, email marketing, lead generation, and campaign execution.
Exposure to industry events, webinars, PR, media outreach, or thought-leadership initiatives.
Strong understanding of SEO, digital discoverability, and emerging AI/Gen AI platforms.
Strong research, analytical, communication, presentation, and project-management skills.
Ability to independently manage multiple initiatives from strategy to execution and measurement.
Experience in e-commerce, digital marketing, SaaS, consulting, technology, or agency environments will be preferred.

Key Skills

About The Company:

Nuvoretail Enlytical Technologies Private Limited is an e-commerce analytics and automation company. Our proprietary digital shelf analytics and automation platform called Enlytical.ai helps e-commerce brands solve the complexities in today's e-commerce landscape by offering a unified and all- encompassing business view on the various aspects of e-commerce business. Our platform leverages insights drawn from multiple data points that help our clients win in e-commerce by gaining a competitive edge with data-driven insights for sharper decision-making. The insights cover all aspects of e-commerce such as digital product portfolio analysis, supply chain analytics, e-commerce operations automation, pricing, and competitor benchmarking, and Amazon advertising automation using our proprietary algorithms.

As a leading e-commerce service provider, we offer the most comprehensive end-to-end

e-commerce solutions to brands, both in India and abroad. Right from preparing a road map to writing our client's e- commerce success story to assisting them In increasing their online sales, we do everything via our diverse e-commerce services and bespoke strategies and technology. Our services span across the brand's e-commerce enablement including content and digital asset creation for product listing, On Platform, and Off Platform marketing services with deep expertise in Amazon Marketing Services (AMS), Amazon SEO through keyword research, e-Commerce operations across various e-commerce platforms, website development, social media marketing, and AI-enabled e-Commerce MIS Dashboards.

Awards & Recognition:

Thanks to the faith reposed in us by our clients, NuvoRetail has been featured as The Most Promising eCommerce Technology Service Provider in India 2020 by CIOReview India Magazine. Our leadership is frequently recognized across global e-commerce services, digital marketing, consulting, and industry programs. Further strengthening our credentials, NuvoRetail is an Amazon Ads Advanced Partner and has also been named a finalist at the APAC Amazon Awards, placing us among a select group of high-performing companies in the region.

Senior Associate B2B Marketing