Responsibilities

. Develop and execute integrated marketing and communications strategies to strengthen brand awareness, support business growth, and drive agent recruitment.

. Lead the planning and execution of corporate branding strategy, events, sponsorships, CSR initiatives, and internal engagement programmes.

. Oversee content creation, ensuring consistency and quality across digital, print, video, and corporate communications.

. Manage marketing campaigns across events, social media, email marketing, and retargeting channels, with a focus on performance optimisation and ROI.

. Grow the company's digital presence and followers across multiple English and Chinese social media platforms.

. Work closely with senior management, agency leaders, business units, external vendors, media partners, and creative agencies to deliver organisational objectives.

. Analyse campaign performance and market trends, providing insights and recommendations to improve effectiveness.

. Allocate budgets, and resources to ensure successful delivery of initiatives.

. Support the development and implementation of new marketing initiatives, leveraging digital tools, AI, and emerging technologies where relevant.

. Mentor the marketing, design and video teams, ensuring projects are delivered on time and to expected quality standards.

. Undertake any other duties as assigned.

Requirements

. Degree in Marketing, Mass Communication, Business, or a related discipline.

. 6to 8 years of relevant experience in marketing, communications or branding.

. Proven experience managing integrated marketing campaigns, events, and stakeholder engagement.

. Strong understanding of digital marketing, social media, content marketing, events, and campaign analytics.

. Excellent written and verbal communication skills in English.

. Proficiency in Mandarin is an advantage for content creation and stakeholder engagement.

. Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.

. Strategic thinker with strong problem-solving and decision-making abilities.

. Self-motivated, hands-on, and able to work independently in a lean and dynamic team.

. Prior people management or team leadership experience is preferred.

Marketing Communications Manager