Our client, a leading global consumer brand, is seeking an APAC Marketing Manager to drive brand growth and commercial performance across the Asia-Pacific region. This role will develop and implement regional marketing strategies, lead product launches, and work closely with distributors, commercial teams, and global stakeholders to strengthen brand visibility and consumer demand across multiple markets.

Responsibilities

Develop and execute the APAC marketing strategy and annual marketing plan, adapting global brand guidelines to local market opportunities.
Partner with commercial teams, distributors, and key business partners to develop consumer, trade marketing, and promotional initiatives that support sales growth.
Lead marketing activities for new product launches, including market assessment, positioning, pricing support, launch planning, communication materials, and post-launch reviews.
Manage the regional A&P budget, ensuring effective resource allocation and measurement of marketing effectiveness and ROI.
Develop trade marketing programs and customer-specific initiatives across key retail channels, ensuring strong in-store and online execution.
Analyze market, category, consumer, competitor, and channel trends to identify growth opportunities and provide actionable recommendations.
Monitor marketing and promotional performance using relevant sales and marketing KPIs, applying learnings to improve future activities.
Collaborate with global headquarters, R&D, and other functions on product innovation, packaging, communications, and regional initiatives.
Ensure consistent implementation of brand guidelines, visual identity, and positioning principles across APAC markets while identifying appropriate opportunities for localization.
Develop digital, social media, consumer activation, and brand-building initiatives across different markets and channels.
Manage external agencies, suppliers, and marketing partners to ensure quality, cost effectiveness, and timely execution.
Support distributors and commercial teams with marketing tools, presentations, product information, and launch materials.
Identify potential brand partnerships, collaborations, and new marketing opportunities to strengthen awareness and consumer engagement.

Requirements

Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline.
Minimum 7 years of relevant marketing experience, preferably within FMCG, food, confectionery, or consumer goods industries.
Strong regional APAC experience, particularly working with distributors and retail customers across multiple markets.
Proven track record managing established consumer brands within global brand frameworks and corporate guidelines.
Experience in entrepreneurial, challenger-brand, or high-growth environments is highly advantageous.
Strong commercial mindset with hands-on experience in brand management, trade marketing, new product launches, and A&P budget management.
Strong analytical and presentation skills, with proficiency in Excel and preferably BI or reporting tools.
Excellent stakeholder management skills with the ability to work effectively across different countries, cultures, and functions.
Fluency in written and spoken English and Mandarin Chinese is required, due to working closely with Chinese-speaking counterparts in North Asia
Adaptable, entrepreneurial, and results-oriented with the ability to operate effectively in a fast-paced regional environment.

To Apply

Please submit your resume (in MS Word format) to Warren at [HIDDEN TEXT], quoting the job title and reference number WA26072.

Due to the high volume of applicants for this role, we regret that only shortlisted candidates will be notified.

(License No: 21S0597; Registration No: R1876586)

APAC Marketing Manager (Confectionary)