Guerlain is the Parisian Alchemist that pursues an infinite quest for wonder of the senses and crafts artistic beauty from nature, since 1828. The Singapore Local Market is looking for a highly motivated and passionate intern to support the implementation of Marketing, Events, Trade and CRM activities.

This role offers hands-on exposure to the full spectrum of luxury beauty marketing — from event conceptualisation and on-ground execution, trade activations, to CRM programmes and client engagement initiatives. The ideal candidate is creative and curious, yet disciplined in day-to-day execution, with strong attention to detail and a genuine passion for beauty and luxury.

MARKETING ACTIVATION MANAGEMENT

EVENTS

Contribute to event conceptualisation, propose options and ideas, and follow through on agreed plans from planning to execution.
Manage all external vendor touchpoints, ensuring clear follow-up, timely delivery and smooth coordination across event requirements.
Coordinate with internal teams and relevant functions, acting as the main PIC for event communications and ensuring all parties are well-informed and aligned.
Lead event briefings in advance, gathering soundboards from relevant functions and ensuring clear alignment ahead of execution.
Oversee event set-up and on-ground execution with confidence and strong attention to detail, ensuring every element — from AV, background music and florals to products, activities, door gifts and other influencing factors that elevates the overall event experience.
Manage key event logistics including F&B arrangements, transportation, and packing and unpacking of event materials.
Respond proactively to on-ground situations with sound judgement and appropriate actions, ensuring smooth execution even when plans evolve.
Compile post-event reports timely, capturing constructive feedback and learnings to make every next event better.

TRADE

Manage Guerlain boutique and store collaterals and price lists, ensuring all materials are updated and in place ahead of OCD (On Counter Date) for novelties.
Coordinate trade activation set-ups, including retailtainment and curated GWPs, ensuring all elements are ready to support Marketing activations and properly torn down after each campaign.
Gather proactive feedback from BCs during novelty periods, identifying key observations and consolidating insights for post-launch reports and internal review.
Explore launchpads across Singapore to stay curious about competitor activities, capturing relevant observations and trends across luxury beauty and adjacent industries.
Coordinate and execute Visual Merchandising changeovers across Guerlain boutiques and stores, working closely with the Trade Marketing Executive to ensure timely and quality execution.

CUSTOMER RELATIONSHIP MANAGEMENT

GUERLAIN & YOU LOYALTY PROGRAM

Manage the loyalty rewards catalogue and collaterals, ensuring timely updates to support customer engagement initiatives.
Plan communications for automated and tactical Guerlain & You campaigns, ensuring relevant and timely client engagement.
Monitor Loyalty Gift inventory and coordinate with stores to ensure availability, including the return and consolidation of balance gifts from ended campaigns and other CRM initiatives.
Compile monthly CRM reports, consolidating key updates and observations for internal stakeholder review.

EMAIL AND GUERLAIN.COM CAMPAIGNS

Propose EDM calendars for tactical campaigns and new launches, including campaign set-up with minimal changes to be submitted for manager's approval ahead of the intended blast date.
Anticipate and action on required changes for novelty uploads on Guerlain.com, aligned with E-Commerce OCD dates.
Share proactive feedback to EDM call-to-action and execution to capture client attention and strengthen EDM performance.

QUALIFICATION

Available for an internship duration from December 2026 / Jan – Jun 2027 (or 1st week of July).
Pursuing/ A university degree holder with a genuine passion for luxury beauty, with a strong interest in Marketing, Events, CRM and Trade Marketing.
Embrace Guerlain as a brand ambassador, with strong appreciation for the Maison's DNA, Heritage, craftsmanship and ambitions.
Demonstrate a creative and curious mindset, balanced with discipline in day-to-day execution.
Possess strong attention to detail, ownership and the ability to prioritise in a fast-paced environment.
Communicate confidently with internal teams, external partners and retail stakeholders.
Show initiative and resourcefulness, with the ability to work independently and collaboratively.

Marketing and Events Intern Singapore Local Market