Job Summary

The Senior Marketing Specialist is responsible for developing and executing marketing initiatives and go-to-market campaigns that drive demand generation, customer acquisition, engagement, and revenue growth in Singapore. Working closely with Sales and Regional Marketing teams, this role delivers customer-centric marketing programs that strengthen FedEx's market position and support business growth objectives.

Key Responsibilities:

Develop and execute targeted marketing initiatives that drive demand generation, lead acquisition, customer retention and cross-selling opportunities
Plan and deliver customer events, webinars, trade exhibitions and industry engagement activities to enhance brand visibility and generate qualified business opportunities
Lead go-to-market communications and marketing activities for new product launches, service enhancements and strategic business initiatives
Translate FedEx's products and services into compelling customer value propositions, messaging, and marketing content
Manage relationships with external agencies, vendors, industry associations, and strategic partners
Collaborate with Regional Marketing team and provide support to regional marketing programs and initiatives

You will be a great fit if you have

Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline.
Minimum 5 years of B2B marketing experience, preferably within logistics, transportation, technology, or related industries.
Proven track record in executing marketing campaigns and demand generation programs that deliver measurable business results.
Strong project management and stakeholder management capabilities.
Experience working in a matrixed or regional environment is an advantage.

Knowledge, Skills and Abilities

Strong analytical and problem-solving skills, with the ability to translate data and customer insights into actionable marketing initiatives
Good communication, influencing, and stakeholder management skills, with the ability to build effective partnerships across functions and levels
Innovative mindset with strong storytelling and presentation skills to communicate ideas effectively and drive stakeholder alignment.
Demonstrated ability to manage multiple priorities and work independently

Senior Marketing Specialist (Local Market Development)