Job Description

Job Title: Senior Executive - Sales

About The Function

Sales is where our brands meet the real world. This team builds the relationships that bring our products to life, partnering closely with customers across markets, channels and occasions to make sure our brands are part of moments that matter everywhere. It's a dynamic, people-focused environment where curiosity, commercial thinking and strong relationships make the difference. You'll have the opportunity to grow your network, develop your skills and see the direct impact of your work every day.

About The Role

The role is responsible for driving secondary sales, market share growth, team development, retail execution, and distributor management within the assigned state/territory. The incumbent will lead sales operations, execute marketing initiatives, and ensure achievement of business objectives through effective planning, team management, and market execution.

Key Responsibilities

Strategy & Planning
Drive and manage secondary sales across the assigned state/territory.
Develop and execute sales and marketing business plans.
Set and monitor individual and team sales objectives on a monthly, quarterly, and annual basis.
Ensure maintenance and compliance of Market Operating Price (MOP) within the assigned territory.
Respond effectively to external business challenges and changing market dynamics.
Market Share Growth
Conduct regular retail audits to monitor market share movements and identify opportunities.
Focus on high-potential channels to drive volume growth while strengthening brand presence in underperforming markets.
Ensure market execution discipline through daily tracking of targets versus achievements.
Monitor and drive adherence to Permanent Journey Plan (PJP) and established working norms.
Analyze market performance and sales trends to recommend corrective actions.
People & Organization Development
Develop team capability through coaching, motivation, counseling, and skill enhancement.
Build product knowledge and functional expertise within the team.
Establish robust performance management processes through regular reporting, reviews, and sales meetings.
Create and monitor individual development and growth plans.
Recognize and celebrate team and individual achievements.
Ensure timely sales and product training for on-roll and off-roll sales personnel.
Conduct regular performance reviews and People for Growth (P4G) discussions.
Schemes & Promotions
Design and execute trade schemes, incentive programs, and special offers to achieve short- and long-term volume objectives.
Increase trade advocacy and market share within the territory.
Plan and execute consumer-focused activations to drive brand trials and market penetration.
Manage and optimize promotional budgets at the retail level.
Drive local merchandising activities and point-of-sale promotions to achieve sales and brand objectives.
Ensure activation initiatives are aligned with the national marketing agenda.
Retail Outlet Management
Ensure effective implementation of RTC (Relevant Trading Conditions) across retail outlets.
Maintain organizational standards related to: Quality, Distribution, Visibility, Promotion, Pricing, Persuasion
Align field teams to execute marketing initiatives as per regional and state marketing guidelines.
Stock, SKU & Depot Management
Set clear distribution objectives for the team, ensuring optimum width and depth of coverage.
Ensure availability of relevant SKUs and product variants across the territory.
Manage successful execution of new product launches.
Monitor stock movement, stock transfers, and depot operations.
Drive overall inventory efficiency and availability.

Key Competencies

Sales Leadership
Distributor & Retail Management
Team Development & Coaching
Market Execution Excellence
Business Planning & Forecasting
Trade Marketing & Promotions
Performance Management
Inventory & Distribution Management
Analytical & Decision-Making Skills

Qualifications

MBA in Sales & Marketing
Graduation (Any) Experience
Minimum 3 years of experience in Sales & Marketing. Knowledge & Skills
Experience in handling distributors and retailers in a highly competitive market environment.
Strong team management and leadership skills.
Business acumen and commercial understanding.
Excellent communication and interpersonal skills.

Best Suited For Someone Who

Knows how to bring out the best in people and inspire teams.
Is an effective coach and mentor.
Can plan, organize, and structure work for others.
Demonstrates strong problem-solving and execution capabilities.

Working with us

Flexibility is key to our success. Talk to us about what flexibility means to you, so that you're supported to manage your wellbeing and balance your priorities from day one.

We recognise and value performance, offering our people a highly competitive Rewards and Benefits package including:

Our purpose is crafting iconic drinks chosen for life's moments. And it's our people, with their different experiences, perspectives and talents, who make that possible.

We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You'll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team.

Together, we're constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you'll have the opportunity to contribute, make an impact and play your part in making life's moments mean a little more.

Ready to bring your best This could be your opportunity.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Worker Type

Regular

Primary Location:

Dehradun

Additional Locations :

Job Posting Start Date

2026-09-16