Description

Help shape how the world discovers Prime Video's biggest titles — drive K-content marketing strategy across SEA while delivering global tentpole campaigns in Australia and New Zealand.

We're looking for a Sr. Content Marketing Manager to join the Prime Video Content Marketing team, covering Southeast Asia (SEA) and Australia/New Zealand (AUNZ). This dual-remit role combines two exciting mandates: advancing the worldwide marketing approach for K-drama content and executing tentpole title launches across AUNZ.

What Makes This Role Exciting

K-content (SEA & WW influence): Drive the marketing strategy for K-drama title launches across SEA, contributing directly to the worldwide K-drama marketing playbook. We've made meaningful headway, but there's significant runway ahead — you'll help evolve processes to tap into existing K-drama fan communities, and partner with Korean content partners in the KR entertainment industry.
Global tentpoles (AUNZ): Deliver end-to-end campaigns for Prime Video's biggest titles launching in Australia and New Zealand — from strategy through execution across multiple tentpole moments each year.
Work at the intersection of global content strategy and local market execution
Help establish scalable frameworks and share learnings that shape how Prime Video markets content worldwide

Key job responsibilities

Develop and execute integrated marketing campaigns for K-drama title launches across SEA markets
Build fan community engagement strategies to drive awareness, conversation, and viewership for K-content
Partner with KR content partners on assets, talent, and promotional activation
Plan and deliver tentpole title campaigns across AUNZ, working cross-functionally with social, creative, media, and product teams
Run experiments and contribute to measurement frameworks that inform worldwide content marketing strategy
Surface regional insights and performance data to influence WW marketing strategy for K-dramas
Understand K-drama content and fan-dom, the audience and develop a sense for the right marketing angle for each title.
Similarly, understand the AU & NZ audience, which Global titles would work and what the right marketing angle should be. Ingest signals that would inform decisions

This is an individual contributor role within the Prime Video SEA & AUNZ Content Marketing team.

A day in the life

No two days look the same in this role, but here's a snapshot of what a typical week might involve:

Morning: Review overnight performance data for a K-drama that launched last week. Pull together insights on social buzz and fan community reactions to share with the WW K-content marketing team. Jump on a call with the KR content partner to align on multiple topics including asset delivery, embargo dates and talent availability for Prime Video's PR & Marketing day.

Mid-morning: Join a cross-functional sync with the AUNZ team to finalize the campaign plan for an upcoming global tentpole launching next month — aligning on media strategy, creative assets, and go-to-market timing with social, PR, and media partners.

Afternoon: Work on a test-and-learn proposal for a new fan community engagement tactic — identifying the right K-drama fandoms to activate, drafting the experiment framework, and building a brief for the social team. Later, review creative assets coming in from the agency for an AUNZ title launch and provide feedback.

Late afternoon: Prep a campaign recap deck for a recent AUNZ tentpole, capturing results, learnings, and recommendations to feed back into the global marketing playbook. End the day catching up on Slack threads with regional and WW stakeholders across multiple time zones.

You'll regularly collaborate with: WW content marketing leads, KR content partners, regional social and creative teams, media agencies, PR, and product marketing.

About The Team

Our team sits at the intersection of global content strategy and regional execution. We work closely with worldwide and APAC marketing leads, Korean content partners, creative and social teams, media agencies, and local stakeholders to deliver campaigns that resonate with diverse audiences across multiple markets. We value experimentation, fan-first thinking, and building scalable approaches that can influence content marketing globally.

Basic Qualifications

7+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience driving direction and alignment with cross-functional teams

Preferred Qualifications

Experience communicating results to senior leadership
Experience delivering paid media campaigns spanning TV, print ads and digital/social channels
Experience in the entertainment industry
Experience working in a fast-paced environment similar to a high-tech start-up
Experience with AI

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.

Company - Amazon Asia-Pacific Holdings Private Limited

Job ID: A10492394

Sr Content Marketing Manager, Prime Video