Job Description: Brand Head– Marketing

About Vedant Fashions Limited

Vedant Fashions Limited is India's leading celebration-wear company and the owner of Manyavar, Mohey, Twamev, Mebaz and Diwas – a portfolio of brands built around Indian weddings and festive occasions for men, women and children. Listed on the NSE (MANYAVAR), the company operates a franchise-led, omnichannel network of stores across India and international markets including Nepal, the US, Canada, the UAE and the UK, complemented by a growing digital/D2C presence. Backed by continued store network expansion and category leadership in ethnic and wedding wear, the business is entering its next phase of growth – one where brand-building, digital leadership and marketing-led demand generation play an increasingly central role.

Role Summary

The Brand Head – Marketing will own the end-to-end brand strategy, marketing calendar and P&L-linked outcomes for the brand, with a clear mandate to accelerate business growth. This is a senior, high-visibility role responsible for translating brand vision into a portfolio of campaigns, digital/social initiatives and store-level activations that drive footfall, traffic, brand equity, revenue, and profitability. The role will lead and mentor a team of Brand & Digital Managers, manage agency and stakeholder relationships, and work cross-functionally with Merchandise, Retail, Content, E-commerce and Visual Merchandising to ensure brand plans convert into measurable business results.

Key Responsibilities

Brand Strategy & Business Growth

Own the annual brand and marketing plan, aligned to revenue and profitability targets, and translate it into a quarterly campaign calendar.
Identify growth levers – new occasions, categories, markets or channels – in partnership with business leadership to sustain the brand's growth trajectory.
Own and manage the marketing budget, ensuring efficient allocation across brand-building and performance/demand-generation spends, and track ROI.

Campaigns & Demand Generation

Lead seasonal campaigns end-to-end (concept to execution) for the key wedding season, in alignment with management, agencies and cross-functional teams.
Build a mix of always-on and tactical spike campaigns to drive social conversation, incremental Number of Bills (NOB) and demand through the year.
Partner with creative, media, PR and celebrity/influencer partners to deliver high-impact, on-brief campaigns on time and within budget.

Digital & Social Leadership

Set the social media growth agenda – benchmark engagement rate, follower growth and content quality against best-in-class category players, and own the plan to close the gap.
Own the content calendar and production pipeline, including quarterly social/studio shoots and refreshes.
Drive timely rollout of store-level and campaign content across the retail network in line with the seasonal calendar.

Store Experience & Footfall

Design and pilot campaigns/activations that measurably increase store footfalls, in partnership with Retail teams.
Ensure in-store brand experience – visual merchandising, campaign tie-ins and content – is consistent with brand positioning and rolled out on schedule.

Brand Health & Consumer Insight

Institute and own periodic brand tracking studies; set benchmarks for awareness and consideration and translate findings into concrete action points.
Use consumer and market insight to shape the following year's brand calendar and continuously refine ongoing campaigns.

Team Leadership & Stakeholder Management

Build, lead and mentor a team of Brand & Digital Managers and marketing specialists; set clear KRAs, review performance and build capability and bench strength.
Act as the key marketing interface with senior management, agencies and cross-functional teams (Merchandise, Retail, E-commerce/D2C, Supply Chain, Finance), ensuring brand plans are understood and delivered against.

Candidate Profile

Experience

10+ years of progressive experience in brand marketing/brand management, including at least 3+ years in a brand leadership role, ideally within fashion, lifestyle, consumer tech, retail, categories with strong consumer brands.
Demonstrated track record of leading always on digital content, PR, store activation and 360° campaigns that delivered measurable revenue, footfall or brand-health outcomes.
Experience marketing to a franchise-led, multi-city retail network is a strong advantage; exposure to wedding, ethnic-wear or occasion-led categories is a plus.

Skills & Orientation

Strong digital and social media acumen – content strategy, platform trends and the influencer/creator ecosystem – balanced with brand-building sensibility.
Data-driven and comfortable owning KPIs, dashboards and brand-tracking research, and converting insight into action.
Strong stakeholder management skills – able to work closely with senior/founding leadership, creative and media agencies, and cross-functional retail and sales teams.
Proven people leadership – has built, led and mentored marketing teams.
A growth and ownership mindset, comfortable operating in a fast-scaling, founder-led organisation.

Education

MBA / PGDM in Marketing (or equivalent) from a reputed institute preferred.

Brand Head - Mohey