Job Description:

Key Responsibilities
Lead end to end implementation and optimization of multi step customer journeys using Adobe Campaign and AJO across email and cross channel touchpoints
Translate business requirements into functional designs journey orchestration logic segmentation strategy and campaign execution plans
Configure and manage campaign journey components including audiences decisioning logic personalization scheduling and orchestration flows
Partner with stakeholders to define KPIs measurement approaches and reporting needs drive continuous optimization based on performance insights
Ensure solution quality through testing strategies functional regression UAT support defect triage and release readiness
Collaborate in an Agile setup contribute to backlog refinement sprint planning estimations daily standups and sprint reviews
Provide technical guidance and mentorship to team members promote best practices for reusable assets governance and documentation
Coordinate with data engineering teams for integrations data readiness and activation needs to support targeting and personalization

Key Responsibilities:

Key Responsibilities
Lead end to end implementation and optimization of multi step customer journeys using Adobe Campaign and AJO across email and cross channel touchpoints
Translate business requirements into functional designs journey orchestration logic segmentation strategy and campaign execution plans
Configure and manage campaign journey components including audiences decisioning logic personalization scheduling and orchestration flows
Partner with stakeholders to define KPIs measurement approaches and reporting needs drive continuous optimization based on performance insights
Ensure solution quality through testing strategies functional regression UAT support defect triage and release readiness
Collaborate in an Agile setup contribute to backlog refinement sprint planning estimations daily standups and sprint reviews
Provide technical guidance and mentorship to team members promote best practices for reusable assets governance and documentation
Coordinate with data engineering teams for integrations data readiness and activation needs to support targeting and personalization

Minimum Qualifications
10 years of overall experience with strong hands on delivery in Adobe Campaign and Adobe Journey Optimizer AJO
Proven experience designing and executing customer journeys and campaign operations aligned to business outcomes
Working knowledge of segmentation personalization and campaign measurement concepts within enterprise marketing environments
Experience working in Agile teams and collaborating with cross functional stakeholders
Education BE B
Tech ME M
Tech MCA MBA MSc

About us
Infosys is a global leader in next generation digital services and consulting
We enable clients in more than 50 countries to navigate their digital transformation
With over four decades of experience in managing the systems and workings of global enterprises we expertly steer our clients through their digital journey
We do it by enabling the enterprise with an AI powered core that helps prioritize the execution of change
We also empower the business with agile digital at scale to deliver unprecedented levels of performance and customer delight
Our always on learning agenda drives their continuous improvement through building and transferring digital skills expertise and ideas from our innovation ecosystem
Infosys provides equal employment opportunities to applicants and employees without regard to race color sex gender identity sexual orientation religious practices and observances national origin pregnancy childbirth or related medical conditions status as a protected veteran or spouse family member of a protected veteran or disability

Technology->Digital Marketing->Adobe Campaign