Summary

Position Summary

Specialist Deputy Manager, Marketing

We are seeking a Deputy Manager to manage end-to-end marketing campaigns and activations in collaboration with U.S.-based Strategic Marketers, including national and portfolio marketing leaders, and work closely with business or practice leaders. This role drives strategic alignment, manages content, and optimizes performance using data insights. It includes budget ownership, stakeholder management, and leadership of cross-functional teams, with a strong focus on influencing campaign strategy and contributing to business outcomes.

Work you'll do

As a Deputy Manager, you will help manage campaign planning by developing content strategies aligned with audience needs and business priorities. You will collaborate with Client Account Teams and Research & Insights to help shape targeting strategies using behavioral and market data, determining brand messaging consistency across channels, and present strategic recommendations to leadership. You will also manage campaign budgets, create financial forecasts, and demonstrate ROI while coordinating activations to maintain strategic alignment and operational excellence.

In execution, you will oversee integrated marketing campaigns across paid advertising, SEO/SEM, social media, and events. This includes managing agency relationships, optimizing media mix, and driving video, audio, and email initiatives through refined segmentation and engagement strategies. You will help manage demand generation efforts, optimize performance using data insights, and manage event strategies for key business units.

To measure impact, you will conduct advanced campaign analysis, connect insights to business objectives, and optimize workflows, manage scoring models, and funnel performance. You will also enhance digital experiences by improving conversion paths and recommending user-driven optimizations, while maintaining dashboards and instrumentation for performance tracking tied to business outcomes.

Required Skills And Competencies

Quality & Standards Management — Establishing review processes and maintaining quality standards for complex outputs.
Technology & Data-Driven Innovation — Evaluating emerging technologies, implementing tools to enhance campaign effectiveness, and leveraging insights for strategic decisions.

Leverage tools such as Power BI, Excel, PowerPoint, SharePoint, Power Automate, and other firm-approved technologies.

Financial & Project Management — Managing complex budgets, developing financial models, and helping drive end-to-end project execution using data insights.
Strategic Planning & Integrated Campaigns — Connecting marketing goals to business outcomes, managing multiple campaigns, and ensuring cross-functional integration.

Own end-to-end delivery of leadership reporting, dashboards, KPIs, and operational insights across assigned portfolios.

Content & Brand Leadership — Help develop content strategies, manage high-profile deliverables, and determine brand messaging consistency across campaigns.
Stakeholder Engagement & Collaboration — Managing stakeholder meetings, managing escalations, and fostering collaboration across teams.
Problem Solving & Continuous Improvement — Addressing complex challenges, managing crises, and helping drive process improvements.
Experience Required in Integrated Marketing Leadership & Channel Optimization Including:

Experience analyzing funnel performance, optimizing campaign workflows, and recommending improvements based on data insights.
Ability to curate and repurpose content for new audiences, amplify key messages, and identify content gaps.
Demonstrated success evaluating return on investment.
Demonstrated ability to qualify leads, track engagement, and support audience segmentation for demand generation efforts.
Hands-on experience managing paid advertising campaigns, overseeing agency relationships, and recommending media mix enhancements.
Experience leading strategic performance analysis.
Ability to lead targeted email campaigns, optimize personalization strategies, and manage stakeholder communications.
Experience optimizing SEO/SEM bidding and targeting strategies and managing vendor relationships for performance improvement.
Demonstrated success in driving digital experience strategy, optimizing user journeys, and recommending enhancements based on behavioral data.

The team

Our Brand, Marketing and Communications team culture is collaborative and encourages team members to take the initiative and seek on-the-job learning opportunities. Our client experience management professionals work with a strong camaraderie toward collective success, and creative brainstorming to deliver value and commitment to excellence. We embody strategic and innovative thinking, new ways of working and constantly strive to deliver personalized digital experiences.

Location: Hyderabad

Shift Timings: Deloitte offers a hybrid working environment designed to support flexibility and business requirements. The following schedule applies to this role:

In the office: Tuesday and Wednesday are designated work-from-office days.
Work schedule: You can choose to work in a staggered schedule (11:00 a.m. to 4:00 p.m. and 7:00 p.m. to 11:00 p.m.) OR 2:00 p.m. to 11:00 p.m. It's a business expectation that you will be available until 11:00 p.m.

Please note: Shift timings and work arrangements may be adjusted temporarily based on business needs.

Qualifications

Required:

7–9 years of relevant experience in B2B / Professional Services marketing, with a strong understanding of integrated marketing and communication strategies.
MBA (preferred) or any Master's degree.

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Our purpose

Deloitte's purpose is to make an impact that matters for our people, clients, and communities. At Deloitte, purpose is synonymous with how we work every day. It defines who we are. Our purpose comes through in our work with clients that enables impact and value in their organizations, as well as through our own investments, commitments, and actions across areas that help drive positive outcomes for our communities.

Our people and culture

Our inclusive culture empowers our people to be who they are, contribute their unique perspectives, and make a difference individually and collectively. It enables us to leverage different ways of thinking, ideas and perspectives, and bring more creativity and innovation to help solve our clients most complex challenges. This makes Deloitte one of the most rewarding places to work.

Professional development

At Deloitte, professionals have the opportunity to work with some of the best and discover what works best for them. Here, we prioritize professional growth, offering diverse learning and networking opportunities to help accelerate careers and enhance leadership skills. Our state-of-the-art DU: The Leadership Center in India, located in Hyderabad, represents a tangible symbol of our commitment to the holistic growth and development of our people. Explore DU: The Leadership Center in India .

Benefits To Help You Thrive

At Deloitte, we know that great people make a great organization. Our comprehensive rewards program helps us deliver a distinctly Deloitte experience that helps that empowers our professionals to thrive mentally, physically, and financially—and live their purpose. To support our professionals and their loved ones, we offer a broad range of benefits. Eligibility requirements may be based on role, tenure, type of employment and/ or other criteria. Learn more about what working at Deloitte can mean for you.

Recruiting tips

From developing a stand out resume to putting your best foot forward in the interview, we want you to feel prepared and confident as you explore opportunities at Deloitte. Check out recruiting tips from Deloitte recruiters.

Requisition code: 361008

Specialist Deputy Manager - Brand, Marketing & Communication- Campaign Marketing A&A - Hyderabad