Job Description: Head of Sales, B2B (Education, Social Enterprise, SMB)

Location: New Delhi HQ

Reporting To: Chief Business Officer, Primebook

Experience Required: Minimum 10 -15 years in B2B Sales with deep knowledge in Enterprise, SMB, CSR & NGO partnerships

Industry: Computer Hardware

About Primebook:

Primebook is India's most innovative, education-first laptop brand, rethinking affordable computing for the next billion learners. Our Android-powered laptops are now trusted by over 700 institutions, supporting digital education and skill-building for more than 70,000 students across India.

Role Overview:

We are looking for a visionary and results-focused Head of Sales, B2B to lead and grow our Enterprise, SMB, CSR & NGO partnerships for scaling B2B Business in these sectors. This is a senior leadership position that reports directly to the Chief Business Officer.

As the Head of Sales, you will drive the adoption of Primebook across Fortune 500 companies, non-profits, CSR-funded programs, SMB segment & skill centres. You will lead a growing team of Sales Managers, Pre-Sales Managers and Demand generation engine supported with Sales & Marketing Interns. It's of Pivotal importance to manage direct engagements with large enterprise accounts to structure bulk & strategic deals. Structured SMB engagement is to be driven for wider presence & impact.

Key Responsibilities:

Define and implement the sales vision, strategy, and go-to-market roadmap for above defined sectors and segments.
Own and meet the B2B annual revenue target in this segment (10-15 Cr+).
Identify market gaps, new vertical opportunities, and emerging sales channels.
Represent Primebook in the CTO/CIO fraternity, CSR consortiums, and high-level ecosystem discussions.

Revenue & Growth

As a team lead closures for strategic accounts involving 1,000-10,000+ units. Take
Ownership and 100% support to team as needed for anything above 1000 units
Drive channel partnerships with social enterprises.
Lead proposal design, MoU structuring, impact storytelling, and post-sales engagement.
Unlock and deploy CSR budgets in partnership with the CBO.

Team Building & Performance

Hire, train, and manage a high-performing team of 2-3 Sales managers, Lead Gen,
Marketing and Presales, supported along with sales interns specialized in various verticals.
Build a data-driven culture with weekly reviews, funnel tracking, and performance reporting.
Mentor team members in consultative selling, stakeholder management, and effective negotiation.

Cross-functional Collaboration

Work closely with the marketing team to create campaigns for schools, non-profits, and CSR decision makers.
Coordinate with operations and logistics to ensure timely delivery of large-scale deployments.
Provide structured product feedback to enhance positioning and user experience.

Must-Have Qualifications:

Minimum 10-15 years of B2B Sales experience, ideally in computer hardware.
Proven ability to generate 10 -100 Cr+ in annual B2B revenue through strategic partnerships.
Deep knowledge of institutional procurement processes in Enterprise, SMB & NGO led CSR.
Experience working with CSR heads, NGO leadership, SMB and Enterprise Functions.
Demonstrated success in building, growing, and mentoring sales teams.
Strategic mindset with hands-on execution skills—able to close deals, coach the team, and lead go-to-market thinking.
Strong communication, stakeholder engagement, and proposal writing skills.
Strong CRM discipline, pipeline management, and analytical skills.

What We Offer:

A leadership position with ownership of India's most impactful B2B sector.
A high-growth environment with autonomy, resources, and high visibility.
The chance to work with a purpose-driven team reshaping digital learning in India.
Direct alignment with the Chief Business Officer on strategic priorities.
A 5-day work week, a flat culture, and an innovation-first mindset.

Head of Enterprise Sales