Role Objective:

The Lead Generation Specialist will play a critical role in expanding the company's client base by leveraging LinkedIn Sales Navigator and CRM tools to identify, qualify, and engage high-potential leads. This individual will be responsible for executing and optimizing targeted outreach strategies, managing prospect communications on behalf of the Director, and ensuring consistent pipeline activity through effective scheduling, reporting, and continuous improvement of lead generation workflows. The ideal candidate will bring a proactive, metrics-driven mindset and thrive in a fast-growing, dynamic business environment.

Job Responsibilities:

Use LinkedIn Sales Navigator to source and qualify potential leads based on provided criteria
Send tailored connection requests and follow-up messages on behalf of the Director
Track all leads and outreach activity in CRM ( Monday.com)
Continuously monitor and optimise message templates for better response rates
Help build out the outbound sales function.
Book qualified leads into the Director's calendar and manage scheduling
Provide weekly summaries of outreach performance and insights
Collaborate on refining and improving lead generation workflows over time
Identify patterns or opportunities to improve targeting and messaging
Assist with light admin or sales support tasks as needed
Bring a proactive, growth-oriented mindset to help scale outreach efforts as the business evolves

Job Qualifications

Proven experience using LinkedIn Sales Navigator for B2B lead generation and prospecting.
Prior hands-on experience with CRM tools such as Monday.com, including lead tracking, status updates, and reporting.
Strong written communication skills for drafting tailored connection messages and follow-ups.
Demonstrated success in calendar management and appointment setting, preferably for executive-level staff.
Experience in lead qualification and applying pre-defined criteria to identify high-quality prospects.
Experience in sales support, business development, or outbound marketing roles.
Prior exposure to admin tasks and general support for sales or executive teams.
Highly organized and detail-oriented with strong time management skills.
Comfortable working independently and collaboratively in a remote, fast-paced environment.