****B2B conferences, exhibitions Trade Show experience Mandatory***

Singapore - Singaporean citizenship or Singapore PR status MANDATORY

Role Overview

The Event Director / Show Director is responsible for the end-to-end ownership, strategy, execution, and commercial success of a B2B trade show or portfolio of events. This role leads cross-functional teams across sales, marketing, operations, and content to deliver high-quality, revenue-driven, and industry-relevant events.

Key Responsibilities

1. Event Strategy & Leadership

Define and execute the overall vision, positioning, and growth strategy for the event(s)
Develop annual business plans, including revenue targets, audience development, and market expansion
Identify new opportunities for product extensions, features, or regional launches
Monitor industry trends, competitor activity, and market demand to ensure event relevance

2. Commercial Ownership

Own full P&L responsibility for the event(s)
Drive revenue through exhibitor sales, sponsorships, partnerships, and ancillary revenue streams
Work closely with the sales team to define target accounts, pricing strategy, and sales campaigns
Negotiate high-value deals with key clients and strategic partners
Ensure delivery of revenue targets and profitability goals

3. Content & Programming

Oversee the development of high-quality conference agendas aligned with industry needs
Curate speakers, topics, and advisory boards
Ensure content drives delegate acquisition, exhibitor value, and thought leadership positioning
Collaborate with industry stakeholders, associations, and subject matter experts

4. Marketing & Audience Development

Work with marketing teams to define audience acquisition strategies
Drive growth of qualified attendees, buyers, and stakeholders
Ensure strong brand positioning through digital, PR, and campaign strategies
Align messaging across all channels to support commercial and content goals

5. Operations & Delivery

Oversee event operations, logistics, and onsite execution
Ensure smooth coordination across internal teams and external vendors
Maintain high standards of event quality, safety, and attendee experience
Manage timelines, budgets, and resource allocation effectively

6. Stakeholder & Partner Management

Build and maintain relationships with key industry stakeholders, government entities, sponsors, and exhibitors
Act as the primary senior representative of the event(s) in the market
Engage with partners to enhance event credibility and reach

7. Team Leadership

Lead, mentor, and develop cross-functional teams (sales, marketing, operations, content)
Set clear KPIs, performance expectations, and accountability frameworks
Foster a high-performance, collaborative, and results-driven culture

Key Requirements

Experience

Proven experience in B2B trade exhibitions, conferences, or large-scale business events
Strong track record in event leadership, commercial ownership, and revenue generation
Experience managing P&L and delivering multi-million-dollar events
Background in international or regional event portfolios is highly desirable

Skills & Competencies

Strong commercial acumen and negotiation skills
Strategic thinking with the ability to translate vision into execution
Leadership and team management capabilities
Excellent stakeholder management and communication skills
Analytical mindset with ability to interpret market data and performance metrics
Ability to work under pressure and manage multiple priorities

Education

Bachelor's degree in Business, Marketing, Communications, or related field (or equivalent experience)

Key Performance Indicators (KPIs)

Revenue targets (exhibitors, sponsorships, partnerships)
Profitability / P&L performance
Exhibitor and attendee satisfaction
Audience growth and quality
Content quality and engagement
Timely and successful event delivery

Personal Attributes

Results-driven and commercially minded
Entrepreneurial and proactive
Highly organized with attention to detail
Collaborative and influential leader
Adaptable and resilient in a fast-paced environment

***We will be shortlisting candidates within the next two weeks. If you do not hear from us during this time, it means your profile has not been selected on this occasion. We truly appreciate your interest and the time you invested in applying.

Please feel free to continue checking our website and LinkedIn page for future opportunities that may be a great fit for you.****