About Agoda

At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.

Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.

No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you're ready to begin your best journey and help build travel for the world, join us.

The Opportunity

The B2B Event Marketing team is looking for a strategic and results-driven Marketing Manager to own and scale this channel. Events are strategic levers for growth, activation, and relationship building.

This is not a logistics-led role. While operational execution is a critical component, this position sits at the intersection of strategy and execution: shaping how events drive measurable business impact at scale through strategic planning, stakeholder orchestration, and scalable frameworks that elevate events into a measurable business growth engine.

We are looking for someone who thrives in ambiguity, builds clarity through frameworks, leads complex cross-functional initiatives with discipline and influence, and earns strong stakeholder trust and executive confidence.

Experience in events marketing is a plus and something we'd love to see, but it is not a requirement. Traditional event production experience is not a prerequisite either. Backgrounds in consulting, strategy, or PMO are equally valued, and we strongly encourage those candidates to apply. What matters most is how you think, structure problems, and drive commercial outcomes.

As a key player in the marketing and sales ecosystem, you will work closely with regional sales and business development teams to ensure events align with business priorities, support business objectives, and contribute directly to revenue goals. You'll be responsible for end-to-end event management.

Key Responsibilities

Event Strategy & Business Integration

Translate commercial priorities into event strategies with clear business cases
Develop annual roadmaps aligned to growth objectives
Define success metrics beyond attendance (pipeline impact, activation, ROI, incrementality)
Create scalable playbooks and operating models

Cross-Functional Leadership

Partner with Business Development, Sales, Supply, PR, Content, Branding, and Senior Leadership
Align diverse stakeholders with competing priorities
Drive structured working sessions and executive updates
Influence without direct authority in a matrix organization

Program & Project Governance

Lead large, multi-workstream initiatives end-to-end
Build detailed project plans with risk mitigation and milestone tracking
Establish governance cadence and reporting mechanisms
Ensure disciplined execution across markets and teams

Performance Measurement & Optimization

Build measurement frameworks and post-event impact analysis
Identify key performance levers and iterate based on data
Develop dashboards to track ROI and business outcomes
Introduce test-and-learn approaches to improve effectiveness

Requirements

We are intentionally looking beyond traditional event planners. Experience in events or field marketing is welcome and will be viewed positively, but it is not essential. You may come from:

Events, field, or B2B marketing (a plus, not a must) 
Management consulting
Strategy or business transformation teams
PMO or complex program leadership roles
Business operations in high-growth environments

You likely demonstrate 8-12 years of experience:

Structured Problem-Solving

Ability to turn ambiguity into clear frameworks and action plans
Strong analytical thinking and commercial acumen

Stakeholder Mastery

Experience working with senior leadership
Comfortable navigating high-visibility, high-complexity environments
Strong influence skills without relying on hierarchy

Execution Excellence

Exceptional project management discipline
Ability to manage multiple concurrent initiatives
Strong attention to detail without losing strategic altitude

Business Orientation

Understands P&L drivers and growth mechanics
Makes data-informed decisions
Focused on impact, not activity

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Please review our Hiring Process Guidelines before your interview — click here to learn how interviewing at Agoda works.

Discover More About Working At Agoda

Agoda Careers https://careersatagoda.com
Facebook https://www.facebook.com/agodacareers/
LinkedIn https://www.linkedin.com/company/agoda
YouTube https://www.youtube.com/agodalife

Equal Opportunity Employer

At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person's merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.

We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For more details please read our privacy policy.

Disclaimer

We do not accept any terms or conditions, nor do we recognize any agency's representation of a candidate, from unsolicited third-party or agency submissions. If we receive unsolicited or speculative CVs, we reserve the right to contact and hire the candidate directly without any obligation to pay a recruitment fee.

Manager, B2B Experiential Marketing